摘要
本文以我国93家省级档案馆、公共图书馆、博物馆运用网站及8种新媒体平台进行信息数字化传播状况为调查对象,对开通情况、账号名称、栏目菜单、粉丝数、点赞数、作品量、播放量等内容进行调查,研究此三类机构的信息数字化传播路径现状与存在的问题。调查结果显示省级博物馆在综合运用网站及新媒体进行数字化传播的路径形式、内容、效果以及参与度等方面情况较好,省级公共图书馆次之,省级档案馆的综合运用情况最弱。根据现状及存在的问题,本文提出重视新媒体传播的重要作用,拓展新媒体传播渠道;加强运用新媒体的条件保障和管理,加强品牌建设;加强馆藏资源开发力度,提供丰富的新媒体传播产品;丰富新媒体传播形式,建立融媒体传播矩阵等四个方面的优化策略,以期提升省级LAM运用网站新媒体的传播能力水平,扩大其传播力和影响力。
I n this paper,93 provincial archives,public libraries and museums in China use websites and 8 kinds of new media platforms to carry out information digital communication as the investigation object,the opening situation,account name,column menu,number of fans,number of likes,number of works,play volume and other contents are investigated,and the current situation and existing problems o f information digital communication path of these three types of institutions are studied.The results of the survey show that provincial museums are better in the ways,forms,contents,effects and participation of the comprehensive use of websites and new media for digital communication,followed by provincial public libraries,and provincial archives are the weakest.According to the current situation and existing problems,this paper proposes to attach importance to the important role of new media communication and expand new media communication channels;Strengthen the investment and management of people and property using new media,and strengthen brand construction;Strengthen the development of collection resources and provide a wealth of new media communication products;Enrich the communication forms of new media,establish the optimization strategy of integrating media communication matrix and other four aspects,in order to improve the communication ability of provincial LAM to use new media websites and expand its communication power and influence.
出处
《档案管理》
北大核心
2024年第4期120-124,128,共6页
Archives Management
基金
省级大学生创新创业项目“基于语料库的涉华媒体话语分析——以福克斯新闻为例”(项目编号:20230101)阶段性研究成果。
