摘要
在我国持续推进乡村振兴的过程中,具备多重功能的体育赛事在促进体育、文化、旅游产业融合发展中起着重要载体作用,为乡村振兴提供了新的发展思路。采用文献资料法,以我国“村BA”“村超”赛事开展实践为例,梳理出群众性体育赛事助力乡村振兴的内在逻辑:以消费者需求为导向,夯实乡土社会的文化根基,实现从回应复合型消费需求到创造并发展本土化的健康生活新需求的转变升级。发展路径:挖掘和再造民间体育文化;形成内外要素协同机制;唤起健身价值自觉;“资源禀赋+体育IP”以体带产;以健身生活新需求引领社区共治。启示:坚持地方特色,传承地域乡土文化;坚持社区为本,巩固村民主体地位;坚持需求导向,推进体育事业和产业。
In the process of China’s continuous promotion of rural revitalization,sports events with multiple functions play an important carrier role in promoting the integrated development of sports,culture and tourism industries,and provide new development ideas for rural revitalization.This paper uses the literature method and takes the practice of Village BA and Village Chao in China as an example to sort out the internal logic of mass sports events to help rural revitalization:guided by consumer demand,build a cultural foundation based on local society,and realize the transformation and upgrading from responding to compound consumer demand to creating and developing new needs for localized healthy life.Development pathes are to:excavate and recreate folk sports culture;form a synergy mechanism of internal and external factors;arouse the consciousness of fitness value;“resource endowment+sports IP”to bring production to the body;lead community co-governance with new needs of fitness life.Enlightenment:Adhering to local characteristics and inheriting regional local culture;adhering to community-oriented,consolidating the status of village democracy;adhere to demand-oriented,and promoting sports undertakings and industries.
作者
李沁遥
黄诚胤
谭子恺
LI Qinyao;HUANG Chengyin;TAN Zikai(College of Physical Education,Chongqing University,Chongqing 400044,China)
出处
《南京体育学院学报》
2024年第7期7-14,共8页
Journal of Nanjing Sports Institute
基金
重庆市社会科学规划项目(2022NDYB190)。
关键词
体育赛事
乡村振兴
需求导向
文体旅融合
sports events
rural revitalization
demand-oriented
cultural and sports tourism integration
