摘要
基于知识基础观和组织搜寻理论,构建网络市场导向、知识搜寻与企业绩效关系理论模型,从知识搜寻的视角出发探讨知识密集型新创企业绩效提升的路径机制。通过对364份问卷分析发现:网络市场导向正向影响知识密集型新创企业绩效;知识搜寻在网络市场导向和新创企业绩效之间发挥中介作用;大数据能力正向调节知识搜寻与新创企业绩效的关系,即大数据能力水平越高,知识搜寻与新创企业绩效的正向关系越强。结论有助于揭示复杂的市场环境下新创企业运用网络市场导向实现企业绩效提升的过程,既能拓展知识基础观的应用价值,也为新创企业提供实践层面的管理启示。
Based on the knowledge-based view and organizational search theory,a theoretical model of the relationship between network market orientation,knowledge search and enterprise performance is constructed to explore the path mechanism of knowledge-intensive start-ups' performance improvement from the perspective of knowledge search.Through the analysis of 364 questionnaires,it is found that:network market orientation has a positive impact on the performance of knowledge-intensive start-ups;knowledge search plays a mediating role between network market orientation and start-up performance;and big data capability positively moderates the relationship between knowledge search and start-up performance,i.e.,the higher the level of big data capability,the stronger the positive relationship between knowledge search and start-up performance.The conclusions help to reveal the process of new start-ups using network market orientation to achieve enterprise performance improvement in complex market environments,which not only expands the application value of the knowledge-based view,but also provides management insights for new start-ups at the practical level.
作者
姜禹帆
霍明奎
郝伟文
JIANG Yufan;HUO Mingkui;HAO Weiwen(China Huayou(Group)Corporation,Beijing 100724,China;School of Economics and Management,Changchun University of Science and Technology,Changchun 130022,China)
出处
《科技与经济》
2024年第5期31-35,共5页
Science & Technology and Economy
关键词
新创企业
网络市场导向
知识搜寻
大数据能力
new start-ups
network market orientation
knowledge search
big data capability
