摘要
为了更好理解和发挥现代生鲜农产品数字化超短链的渠道优势,需要加强超短链的渠道风险识别与治理防控。基于供应链渠道风险及其治理问题,系统识别由直销和分销渠道组成的超短链渠道系统结构与业务风险因素,构建系统动力学模型,从时效、质量和数量风险角度探讨渠道系统核心业务的风险及其影响,得出相关治理机制。研究表明,超短链渠道系统具有典型的时间敏感性特征,当前阶段直销渠道抵抗质量风险的能力较分销渠道强,需要考虑渠道系统的辐射范围。研究结果深化了对生鲜农产品数字化超短链渠道风险内涵的认知,提供了超短链渠道系统安全、高效运营的路径和方法,对推动超短链渠道系统高质量的健康发展具有重要意义。
In order to better understand and leverage the advantages of digital ultra short chain channels for modern fresh agricultural products,it is necessary to strengthen identification,governance,and prevention of channel risks in ultra short chains.Based on research foundation of supply chain channel risk and its governance issues,we shold systematically identify the structure and business risk factors of ultra short chain channel system composed of direct sales and distribution channels,constructs a System Dynamics(SD)model to analyze and explore the core business risks and their impacts from perspectives of timeliness,quality,and quantity risks,and obtains relevant governance mechanisms.Research has shown that:the ultra short chain channel systems have typical time sensitive characteristics,direct sales channels have stronger resistance to quality risks than distribution channels,and we need to consider the radiation range of channel system,etc.The research results have deepened the risks connotation understanding on digital ultra short chain channels for fresh agricultural products,provided its safe and efficient operation paths and methods,and have great significance in promoting its high-quality and healthy development.
作者
张阐军
胡越萌
ZHANG Chanjun;HU Yuemeng(School of Management,Wuhan Polytechnic University,Wuhan 430048,China)
出处
《武汉轻工大学学报》
CAS
2024年第5期69-75,共7页
Journal of Wuhan Polytechnic University
基金
湖北省教育厅哲学社科重大项目(编号:23ZD245).
关键词
渠道风险
识别与治理
数字化超短链
生鲜农产品
channel risk
identification and governance
digital ultra short chain
fresh agricultural products
