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短视频传播对大学生价值观的影响及引导策略探微

The Influence of Short Video Communication on College Students'Values and Guiding Strategies
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摘要 互联网时代,短视频凭借其推送快、内容多、时间短等优势得到了迅速发展,极大满足了当代大学生的认知、情感、社交等需求。然而泛娱乐化内容的传播和信息茧房的形成,容易对大学生正确价值观的形成产生消极影响,因此高校需要正视短视频的内容传播,采取有效措施引导大学生作出正确的价值判断与选择。文章从短视频的兴起与发展现状出发,论述短视频传播对大学生价值观的影响,并从高校、家庭、社会等层面入手,提出打造思政教育新阵地、关注学生网络使用行为、优化短视频传播内容、加强短视频平台内容审核监管等大学生价值观引导策略。 In the Internet era,short videos have developed rapidly by virtue of its advantages of fast push,more content,and shorter time,which greatly meet the cognitive,emotional,social and other needs of contemporary college students.However,the dissemination of entertainment oriented content and the formation of information cocoons can easily have a negative impact on the formation of correct values among college students.Therefore,universities need to face up to the dissemination of short video content and take effective measures to guide college students to make correct value judgments and choices.Starting from the rise and development status of short videos,this article discusses the impact of short video dissemination on the values of college students.Starting from the perspectives of universities,families,and society,it proposes strategies to guide college students'values,such as creating a new battlefield for ideological and political education,paying attention to students'online behavior,optimizing short video dissemination content,and strengthening the content review and supervision of short video platforms.
作者 陈秀图 武瑞清 Chen Xiutu;Wu Ruiqing(Guangzhou College of Commerce,Guangzhou 510000,China)
机构地区 广州商学院
出处 《成才之路》 2024年第35期37-40,共4页 Way of Success
关键词 短视频 大学生 价值观 引导 思想政治教育 立德树人 short video college student sense of worth guidance ideological and political education foster character and civic virtue
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