摘要
安徽省体育特色小镇可持续发展其对体育产业创新与地方经济发展意义重大,文章以案例分析法选取九华山、齐云小镇等安徽典型小镇,挖掘发展逻辑与问题根源:这些小镇具有经济、社会文化及生态环境的多元价值,但面临产业融合度低、人才匮乏、市场推广弱等困境。研究揭示安徽体育特色小镇发展态势,提出了一系列优化路径,包括促进产业融合和协调发展,加强人才培养和引进,以及持续加强小镇的市场推广。
The sustainable development of sports characteristic towns in Anhui Province is of great significance for the innovation of the sports industry and local economic development.This article adopts the case analysis method and selects typical towns in Anhui such as Jiuhuashan and Qiyun towns to explore the development logic and problem roots.These towns possess diverse values in economy,social culture and ecological environment,but encounter difficulties such as low industrial integration,shortage of talents,and weak market promotion.The research reveals the development situation of sports characteristic towns in Anhui and proposes a series of optimization paths,including promoting industrial integration and coordinated development,strengthening talent cultivation and introduction,and continuously enhancing the market promotion of the towns.
作者
秦卫斌
程思思
孙倩
QIN Wei-bin;CHENG Si-si;SUN Qian(Department of Physical Education,Tongling University,Tongling Anhui 244061,China;School of Foreign Studies,Tongling University,Tongling Anhui 244061,China)
出处
《铜陵学院学报》
2024年第6期84-88,共5页
Journal of Tongling University
基金
铜陵学院人文社科重点项目“安徽省体育特色小镇现状与发展研究”(2022tlxyZD02)。
关键词
体育特色小镇
体育赛事
产业融合
市场推广
sports characterstic towns
sports events
industrial integration
marketing promotion
