摘要
直播电商作为一种赋能地区发展的新型商业模式,改变着传统的营销模式与供应链结构,逐渐成为经济发展的新引擎.基于抖音直播电商主播属性等多元数据,运用位序-规模法则、基尼系数及集中度指数等方法分析中原城市群市域直播电商主播综合实力的空间分布格局与影响因素.结果表明:(1)从位序-规模特征看,城市整体并非理想的均衡结构,各城市散点分布呈现出“头部”稀疏、“中部”“尾部”密集的分布状态,等级分布存在断层现象.(2)从空间分布特征看,高值区郑州市呈断层领先状态,较高值区多紧邻郑州市分布或处于城市群边界地区,而低值区及较低值区数量较多,多处于西北部边缘区与东北部边缘区.(3)从发展不均衡特征看,主播综合实力集聚现象明显,地区之间存在梯度差异,郑州市在直播电商行业中处于绝对领先地位,而西北、东北部城市的发育水平欠佳.(4)从影响因素上看,创业环境支撑、信息发展水平、人口素质水平等方面均有重要解释作用.
Live e-commerce is a new type of business model,which has changed the traditional marketing model and supply chain structure,and gradually becomes a new engine of economic development.Based on Jitterbug live ecommerce anchor data,the spatial distribution pattern and influencing factors of the comprehensive strength of live e-commerce anchors in the Central Plains Urban Agglomeration were analysed by using the rank-size law,Gini coefficient and concentration index.The results showed that:①From the perspective of the rank-size model,the city as a whole was not an ideal balanced structure,and the distribution of the scattering points of each city showed a distribution state of sparse“head”and dense“centre”and“tail”,and there was a phenomenon of fault in the distribution of grades.9 o②From the space distribution pattern,high-value areas of Zhengzhou was a fault leading state,and the higher value areas was more immediately adjacent to the distribution of Zhengzhou or in the urban agglomeration boundary areas,while the low value areas and the lower value areas were more numerous,more in the northwestern edge of the district and the northeastern edge of the district.③From the perspective of uneven development,the difference in the gradient of existence between the regions was obvious,and Zhengzhou led the development of the live e-commerce industry,while the northwest and northeastern cities showed the poorer level of development.④From the analysis of impact factors based on geographic detectors,the level of information development,and the level of population quality all played important explanatory roles.
作者
马芳芳
丁志伟
MA Fangfang;DING Zhiwei(College of Geography and Environmental Science/Key Laboratory of Geospatial Technology for the Middle and Lower Yellow River Regions,Ministry of Education/Research Center of Regional Development and Planning/National Demonstration Center for Environment and Planning,Henan University,Henan Kaifeng 475004,China)
出处
《河南大学学报(自然科学版)》
北大核心
2024年第5期505-518,共14页
Journal of Henan University:Natural Science
基金
国家自然科学基金资助项目(42271213,42301237)
河南大学研究生教育教学改革研究与实践项目(YJSJG2022XJ028)
河南大学研究生培养创新与质量提升行动计划资助项目(SYLKC2022003)
关键词
直播电商
电商经济
空间差异
影响因素
中原城市群
livestream marketing
e-commerce economic
spatial difference
influencing factors
Central Plains Urban Agglomeration
