摘要
近年来人工智能技术发展取得了重要突破,尤其是生成式人工智能的广泛应用,带来智能算法技术迅速介入话语的生产、传播、接收与转化等话语构建的动态过程。智能算法推荐开辟了意识形态生产的新场域和新表达,作为一种新兴的权力形态,其具有意识形态话语支配权,对主流意识形态话语权构建带来挑战,其智能化冲击着主流意识形态话语生产的主导权、精准化消减主流意识形态话语传播优先权、个性化削弱主流意识形态话语接收选择权;两极化弱化主流意识形态话语转化认同度,塑造着人们的价值观念、行为模式,改变着社会秩序。智能算法推荐下构建主流意识形态话语权,需要顺应技术发展趋势,用主流价值驾驭算法,积极引导算法、优化算法和监管算法,改进主流意识形态话语生产机制;需要创新智能传播技术、搭建智能传播平台和培育善用智能技术的专业队伍,优化主流意识形态话语传播秩序;需要强化人工智能核心价值对齐、增强智能化监测研判、实现舆论分众化引导,净化主流意识形态话语舆论环境;需要善用算法技术增进受众认识,强化议题智能化设置促进价值养成,增进主流意识形态话语转化认同,不断增强主流意识形态的主导权和话语权。
In recent years,significant breakthroughs have been achieved in the development of artificial intelligence,especially with the widespread application of generative artificial intelligence.This has resulted in the rapid intervention of intelligent algorithm technology in the dynamic process of discourse construction,including its production,dissemination,reception and transformation.Intelligent algorithm recommendation opens up a new field and expression of ideological production.As an emerging power form,it possesses the power to dominate ideological discourse,which brings challenges to the construction of mainstream ideological discourse power.Intelligence impacts the dominant power of mainstream ideological discourse production,accurately reduces the priority of dissemination of mainstream ideological discourse,and individualizes the acceptance and choice of it.Also,its polarization weakens the recognition of mainstream ideological discourse transformation.They all shapes people's values and behavior patterns,and changes the social order.To construct the discourse power of mainstream ideology under the recommendation of intelligent algorithms,it is necessary to conform to the trend of technological development,harness the algorithm with mainstream values,actively guide,optimize and regulate the algorithm,and improve the production mechanism of mainstream ideological discourse.Also,it needs to build intelligent communication platform and cultivate professional teams that make good use of intelligent technology to optimize the communication order of mainstream ideological discourse.Furthermore,we need to strengthen the alignment of core values of artificial intelligence,enhance intelligent monitoring,research and judgment,realize the guidance of public opinion,and purify the public opinion environment of mainstream ideological discourse.It is also necessary to make good use of algorithm technology to enhance audience understanding,strengthen the intelligent setting of issues to promote value formation,enhance the mainstream ideology discourse transformation identity,and constantly enhance the dominant power and discourse power of mainstream ideology.
作者
谢俊
吴阳琴
XIE Jun;WU Yangqin(School of Marxism,Chongqing University of Posts and Telecommunications,Chongqing 400060,China)
出处
《西南大学学报(社会科学版)》
CSSCI
北大核心
2024年第6期144-154,共11页
Journal of Southwest University(Social Sciences Edition)
基金
国家社会科学基金项目“5G时代网络意识形态的传播变革及治理路径研究”(20BKS197),项目负责人:谢俊。
关键词
人工智能
智能算法推荐
智能传播
主流意识形态
话语权
主导权
artificial intelligence
intelligent algorithm recommendation
intelligent communication
mainstream ideology
the right to speak
dominance
