摘要
随着体育特色小镇建设的兴起,武术与旅游业融合发展成为一个备受关注的话题。文章从体育特色小镇建设的视角出发,探讨武术与旅游业融合发展的机遇和困境,并提出了相应的发展路径。在机遇方面,国家政策的支持、互联网的高速发展以及武术赛事的吸引力为武术与旅游业融合发展提供了有利条件。武术与旅游业融合发展的鲜明特色不够突出、地方传播不足以及乡村管理能力薄弱等困境也要重视。促进武术与旅游业融合、增强武术文化与旅游传播以及提升武术与旅游业的乡村管理能力三个路径可以促进武术与旅游业的融合发展,提升体育特色小镇的吸引力和竞争力,实现武术经济、文化和社会效益的多重提升。
With the rise of the construction of sports characteristic towns,the integrated development of wushu and tourism has become a topic of great concern.From the perspective of the construction of sports characteristic towns,this paper discusses the opportunities and dilemmas of the integrated development of wushu and tourism,and puts forward the corresponding development paths.In terms of opportunities,the support of national policies,the rapid development of the Internet and the attraction of wushu competitions provide favorable conditions for the integrated development of wushu and tourism.T he dilemmas of the integrated development of wushu and tourism are not prominent enough,the local communication is insufficient and the rural management ability is weak.Promoting the integration of wushu industry and tourism,enhancing the communication of wushu culture and tourism,and improving the rural management ability of wushu tourism can promote the integrated development of wushu and tourism,enhance the attraction and competitivenessof sportscharacteristic towns,and achieve the multiple improvement of wushu's economic,cultural and social benefits.
作者
谭弘铸
吴湘军
Tan Hongzhu;Wu Xiangjun(School of Sports Science,Jishou University,Jishou Hunan 416000,China)
出处
《武术研究》
2025年第1期39-41,共3页
Wushu Studies
