摘要
通过对杭州女装品牌优劣势的分析,揭示杭州女装品牌发展内在规律,提出了杭州女装品牌发展的相应策略。
Analyses advantages and disadvantages of Hangzhou womens dress brands,reveals the current situation the local fashion industry is facing.Poses sustained development strategy,expects to provide some experiences for enterprises.
出处
《浙江工程学院学报》
2002年第4期269-272,共4页
Journal of Zhejiang Institute of Science and Technology
