摘要
文章从企业CIS战略出发 ,提出大学CIS战略 ,作为一种新的高校管理思路适用于我国高校内外管理之中 ,旨在提升高校的品牌和形象 ,增强其竞争力和发展力。文章还对大学CIS战略的基本内涵、导入的意义、策划和实施等方面作了一些论述 。
From corporate CIS strategy, this paper poses a new idea of colleges and universities management, it is suitable to the management inside and outside Chinese colleges and universities, it can promote the brand and the image of colleges and universities, and it can strength the competitive power and the developing power of colleges and universities. This paper discusses the basic connotation of CIS strategy, the sense of introduce, the plan and implement, etc. The aim is to provide an idea for promoting the brand and the image of Chinese colleges and universities
出处
《高等建筑教育》
2003年第2期19-22,共4页
Journal of Architectural Education in Institutions of Higher Learning
关键词
CIS战略
大学形象
新思路
CIS strategy
colleges and universities image
a new idea
