摘要
中国加入世贸组织后,呈现出市场营销活动国际化的趋势。提出了差别区域与差别市场营销的概念和在差别区域实施差别市场营销的必然性,并相应给出了国际差别区域的差别市场营销对策。
After China enter into WTO, marketing management presents a trend of internationlization. This article gives the conceptions of various regions and different marketing. It puts forward the necessity of adopting different marketing management in various regions and the corresponding suggestions are proposed.
出处
《哈尔滨商业大学学报（社会科学版）》
2003年第6期25-27,共3页
Journal of Harbin University of Commerce:Social Science Edition
