摘要
我国许多企业在寻求成长的过程中,曾一度陷入多元化经营发展战略的误区,从而使其战略选择归于失败。本文着眼于科学把握多元化经营战略的理论内核,主要运用实证和比较的方法,借鉴以美国为主线的多元化经营战略国际经验,分析我国企业应用多元化经营战略失败的原因,并从归核化战略、多元化投资,以及战略融合的角度提出若干战略调整的建议。
In the process of pursuing growth, many Chinese enterprises have misunderstood the diversification strategy and failed as a result of making such a strategic choice. This paper first emphasizes the core theory of diversification strategy. Using both positive and comparative methods, the paper studies the international experiences of the strategy′s application, especially those in the United States. And then, the paper analyzes the reasons for the failure of the Chinese enterprises taking diversification strategy. Furthermore, the paper offers some suggestions for strategic adjustment of the Chinese enterprises from the aspects of refocusing, multi- investment, and synergy. Public Administration
出处
《管理评论》
2003年第10期19-22,共4页
Management Review
