摘要
在大数据时代下,数智生活触手可及,随之应运而生的直播电商平台以其独特的互动性和实时性,迅速成为了促进国家经济发展的崭新动力。但与之相伴的,是社会老龄化程度不断加深,人口老龄化的问题影响着生活的方方面面。对于直播电商而言,人口老龄化既带来了新的机遇,又带来了许多挑战。本文结合我国人口老龄化现状及直播电商蓬勃发展的现实背景,通过对直播电商在老龄化背景下所存在的机遇和挑战进行梳理和分析,并针对所出现的问题,提出较为可行的改进措施,以期进一步明确当前我国直播电商平台发展现状,为直播电商行业的未来发展提供一定的借鉴意义。In the era of big data, digital life is within reach, and the live e-commerce platform, with its unique interaction and real-time, has rapidly become a new driving force to promote national economic development. Accompanied by this, the degree of social aging is deepening, and the problem of population aging affects all aspects of life. For live e-commerce, the aging of the population has brought both new opportunities and many challenges. This paper combines the current situation of China’s aging population and the realistic background of the vigorous development of live e-commerce. This paper combs and analyzes the opportunities and challenges of e-commerce under the background of aging, and puts forward more feasible improvement measures in view of the problems, in order to further clarify the current development status of live e-commerce platform in China, and provide some reference for the future development of live e-commerce industry.
出处
《电子商务评论》
2025年第1期2589-2594,共6页
E-Commerce Letters
