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The U.S. Men's Shaving Cream Market: A Competitive Profile 被引量:2
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作者 Y. Datta 《Chinese Business Review》 2012年第1期44-64,共21页
Porter identifies high market share with cost leadership strategy which is based on the idea of competing on a price lower than that of the competition. However, in most consumer markets a business should serve the mi... Porter identifies high market share with cost leadership strategy which is based on the idea of competing on a price lower than that of the competition. However, in most consumer markets a business should serve the middle class by competing in the mid-price segment, offering quality better than that of the competition at a somewhat higher price. It is this path that can lead to market share leadership: a strategy that can be both profitable and sustainable. The U.S. men's shaving cream market consists of two major product-market segments: gel and foam. We test the hypothesis that the best-selling brand is very likely to be a member of the mid-price segment with a price tag that is higher than that of the nearest competition. This study is based on annual U.S. sales data for 2008 and 2007 from discount retail stores, food stores, and drug stores. We performed two separate analyses for 2008 and 2007, using cluster analysis as the main analytic tool. The results were remarkably consistent between the two years. In the gel segment--by far the most important--the price-quality segmentation analysis supported our hypothesis. An interesting finding is that, for both the gel and foam segments, we found the rank order correlation of brand unit price between 2007 and 2008 as highly significant. This means that in this market management considers the price of a brand as a strategic rather than a tactical variable. Although, technically the results for the foam segment were negative, this does not necessarily contradict our hypothesis. Finally, we discovered six strategic groups in the industry and have tried to articulate what their competitive strategy is. 展开更多
关键词 an integrated approach to market segmentation price-quality segmentation market share leadership strategic group theory operationalizing competitive strategy price a strategic variable
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Adaptive Cell Segmentation and Tracking for Volumetric Confocal Microscopy Images of a Developing Plant Meristem 被引量:2
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作者 Min Liu Anirban Chakrabortyt +4 位作者 Damanpreet Singh Ram Kishor Yadav Gopi Meenakshisundaram G. Venugopala Reddy Amit Roy-Chowdhury 《Molecular Plant》 SCIE CAS CSCD 2011年第5期922-931,共10页
Automated segmentation and tracking of cells in actively developing tissues can provide high-throughput and quantitative spatiotemporal measurements of a range of cell behaviors; cell expansion and cell-division kinet... Automated segmentation and tracking of cells in actively developing tissues can provide high-throughput and quantitative spatiotemporal measurements of a range of cell behaviors; cell expansion and cell-division kinetics leading to a better understanding of the underlying dynamics of morphogenesis. Here, we have studied the problem of constructing cell lineages in time-lapse volumetric image stacks obtained using Confocal Laser Scanning Microscopy (CLSM). The novel contribution of the work lies in its ability to segment and track cells in densely packed tissue, the shoot apical meristem (SAM), through the use of a close-loop, adaptive segmentation, and tracking approach. The tracking output acts as an indicator of the quality of segmentation and, in turn, the segmentation can be improved to obtain better tracking results. We construct an optimization function that minimizes the segmentation error, which is, in turn, estimated from the tracking results. This adaptive approach significantly improves both tracking and segmentation when compared to an open loop framework in which segmentation and tracking modules operate separately. 展开更多
关键词 Shoot apical meristem stem cells cell tracking cell segmentation integrated segmentation and tracking
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