This paper explores Batho Pele principles within the ambit of the South African legislative framework regularizing the public service. It informs that there are original principles apprising what is commonly referred ...This paper explores Batho Pele principles within the ambit of the South African legislative framework regularizing the public service. It informs that there are original principles apprising what is commonly referred to as Batho Pele principles. The original principles are principles about Batho Pele principles. Batho Pele principles are not Bantu principles due to the historical and derogatory orientation of the phrase ＂Bantu＂. They are people orientated principles. The analytical axis is premised on that Batho Pele principles are more about the people than about themselves. The people are not only first in relation with the principles but are the first to be first before the principles were documented. The principles are developed by the people in order to regularize the actions of the public functionaries. The Batho Pele principles and the original principles do not exist in isolation. They are deeply rooted in the societal value systems of the people that existed from one generation to the other to the subsequent, emphasizing the centrality of people in relation to principles. The people＇s centrality is accentuated with references to a reasonable number of specific people orientated instruments that have bearing in the global and international arena.展开更多
At present, from the aspect of promoting consumers＇ pro-social consumption behaviors, the public service ads has a clearly insufficient persuasive problem. In order to make a theoretical explanation and provide sugge...At present, from the aspect of promoting consumers＇ pro-social consumption behaviors, the public service ads has a clearly insufficient persuasive problem. In order to make a theoretical explanation and provide suggestions for this phenomenon, this article compares the effect of different orientations of public service ads＇ appeals on the tendency of individual＇ s pro-social consumption behaviors experiment. The experimental results prove that comparatively speaking, altruism orientation of public service ads＇ appeals can make the individual to produce higher levels of pro-social consumption behaviors. Based on the above research results, the author respectively puts forward some advices about public service ads for the management of profit and non-profit organizations.展开更多
文摘This paper explores Batho Pele principles within the ambit of the South African legislative framework regularizing the public service. It informs that there are original principles apprising what is commonly referred to as Batho Pele principles. The original principles are principles about Batho Pele principles. Batho Pele principles are not Bantu principles due to the historical and derogatory orientation of the phrase ＂Bantu＂. They are people orientated principles. The analytical axis is premised on that Batho Pele principles are more about the people than about themselves. The people are not only first in relation with the principles but are the first to be first before the principles were documented. The principles are developed by the people in order to regularize the actions of the public functionaries. The Batho Pele principles and the original principles do not exist in isolation. They are deeply rooted in the societal value systems of the people that existed from one generation to the other to the subsequent, emphasizing the centrality of people in relation to principles. The people＇s centrality is accentuated with references to a reasonable number of specific people orientated instruments that have bearing in the global and international arena.
文摘At present, from the aspect of promoting consumers＇ pro-social consumption behaviors, the public service ads has a clearly insufficient persuasive problem. In order to make a theoretical explanation and provide suggestions for this phenomenon, this article compares the effect of different orientations of public service ads＇ appeals on the tendency of individual＇ s pro-social consumption behaviors experiment. The experimental results prove that comparatively speaking, altruism orientation of public service ads＇ appeals can make the individual to produce higher levels of pro-social consumption behaviors. Based on the above research results, the author respectively puts forward some advices about public service ads for the management of profit and non-profit organizations.
