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整合营销效果测量方法探索——双整合模型假设
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作者 沈晓雨 《企业研究》 2013年第8X期4-6,共3页
整合营销概念从提出到现在已经发展20余年,整合营销理论已日渐成熟,但是,同时,就像所有理论共有的通病一样,业内关于整合营销传播效果的定量化研究却鲜有理论或者相关量化模型出现。整合营销是一种对各种营销工具和手段的系统化结合,根... 整合营销概念从提出到现在已经发展20余年,整合营销理论已日渐成熟,但是,同时,就像所有理论共有的通病一样,业内关于整合营销传播效果的定量化研究却鲜有理论或者相关量化模型出现。整合营销是一种对各种营销工具和手段的系统化结合,根据环境进行即时性的动态修正,以使交换双方在交互中实现价值增值的营销理念与方法。本文正是通过对定义的细致解读建立一个整合营销效果测量模型。同时对模型进行解读,使之应用于实际公司对整合营销模式的选择上。 展开更多
关键词 整合营销 效果测量 双整合模型
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Site selection of emergency material warehouse under fuzzy environment 被引量:1
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作者 刘诚 陈则辉 龚玉燕 《Journal of Central South University》 SCIE EI CAS 2013年第6期1610-1615,共6页
The objective of this work was to determine the location of emergency material warehouses. For the site selection problem of emergency material warehouses, the triangular fuzzy numbers are respectively demand of the d... The objective of this work was to determine the location of emergency material warehouses. For the site selection problem of emergency material warehouses, the triangular fuzzy numbers are respectively demand of the demand node, the distance between the warehouse and demand node and the cost of the warehouse, a bi-objective programming model was established with minimum total cost of the system and minimum distance between the selected emergency material warehouses and the demand node. Using the theories of fuzzy numbers, the fuzzy programming model was transformed into a determinate bi-objective mixed integer programming model and a heuristic algorithm for this model was designed. Then, the algorithm was proven to be feasible and effective through a numerical example. Analysis results show that the location of emergency material warehouse depends heavily on the values of degree a and weight wl. Accurate information of a certain emergency activity should be collected before making the decision. 展开更多
关键词 bi-objective mixed-integer programming emergency material warehouse triangular fuzzy number site selection
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BILEVEL PROGRAMMING MODEL AND SOLUTION METHOD FOR MIXED TRANSPORTATION NETWORK DESIGN PROBLEM 被引量:4
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作者 Haozhi ZHANG·Ziyou GAOSchool of Traffic and Transportation,Beijing Jiaotong University,Beijing 100044,China China Urban SustainableTransport Research Centre,China Academy of Transportation Sciences,Beijing 100029,China. 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2009年第3期446-459,共14页
By handling the travel cost function artfully, the authors formulate the transportation mixed network design problem (MNDP) as a mixed-integer, nonlinear bilevel programming problem, in which the lower-level problem... By handling the travel cost function artfully, the authors formulate the transportation mixed network design problem (MNDP) as a mixed-integer, nonlinear bilevel programming problem, in which the lower-level problem, comparing with that of conventional bilevel DNDP models, is not a side constrained user equilibrium assignment problem, but a standard user equilibrium assignment problem. Then, the bilevel programming model for MNDP is reformulated as a continuous version of bilevel programming problem by the continuation method. By virtue of the optimal-value function, the lower-level assignment problem can be expressed as a nonlinear equality constraint. Therefore, the bilevel programming model for MNDP can be transformed into an equivalent single-level optimization problem. By exploring the inherent nature of the MNDP, the optimal-value function for the lower- level equilibrium assignment problem is proved to be continuously differentiable and its functional value and gradient can be obtained efficiently. Thus, a continuously differentiable but still nonconvex optimization formulation of the MNDP is created, and then a locally convergent algorithm is proposed by applying penalty function method. The inner loop of solving the subproblem is mainly to implement an Ml-or-nothing assignment. Finally, a small-scale transportation network and a large-scale network are presented to verify the proposed model and algorithm. 展开更多
关键词 Bilevel programming network design optimal-value function penalty function method
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