随着社会数字化与老龄化的不断加深,银发族网民的数量不断增加。银发网民的涌入意味着数字应用的适老化需求增加,而其功能诉求远不能满足市场需要,如何解决“数字鸿沟”问题成为一大挑战。本研究旨在探讨银发人群在社交电商平台上的数...随着社会数字化与老龄化的不断加深,银发族网民的数量不断增加。银发网民的涌入意味着数字应用的适老化需求增加,而其功能诉求远不能满足市场需要,如何解决“数字鸿沟”问题成为一大挑战。本研究旨在探讨银发人群在社交电商平台上的数字生活形态,分析其参与程度、消费行为、社交互动方式以及对个人价值观念的影响。通过研究,我们发现银发人群在社交电商平台上表现出独特的行为模式和消费特点,对于社交电商平台的设计和服务有着独特的需求和偏好。在此基础上,提出了一些针对性的设计建议,旨在为社交电商平台更好地满足银发人群的需求,促进数字化时代的包容性发展。With the deepening of social digitization and aging, the number of silver-haired netizens is increasing. The influx of silver-haired netizens means that the aging demand of digital applications is increasing, and its functional demands are far from meeting the needs of the market, and how to solve the problem of “digital divide” has become a major challenge. The purpose of this study is to explore the digital lifestyle of the silver population on the social e-commerce platform, and analyze their participation degree, consumption behavior, social interaction mode and the impact on their personal values. Through the research, we find that the silver population shows unique behavior patterns and consumption characteristics on the social e-commerce platform, and has unique needs and preferences for the design and service of the social e-commerce platform. On this basis, some specific design suggestions are put forward to better meet the needs of the silver population for the social e-commerce platform and promote inclusive development in the digital age.展开更多
文摘随着社会数字化与老龄化的不断加深,银发族网民的数量不断增加。银发网民的涌入意味着数字应用的适老化需求增加,而其功能诉求远不能满足市场需要,如何解决“数字鸿沟”问题成为一大挑战。本研究旨在探讨银发人群在社交电商平台上的数字生活形态,分析其参与程度、消费行为、社交互动方式以及对个人价值观念的影响。通过研究,我们发现银发人群在社交电商平台上表现出独特的行为模式和消费特点,对于社交电商平台的设计和服务有着独特的需求和偏好。在此基础上,提出了一些针对性的设计建议,旨在为社交电商平台更好地满足银发人群的需求,促进数字化时代的包容性发展。With the deepening of social digitization and aging, the number of silver-haired netizens is increasing. The influx of silver-haired netizens means that the aging demand of digital applications is increasing, and its functional demands are far from meeting the needs of the market, and how to solve the problem of “digital divide” has become a major challenge. The purpose of this study is to explore the digital lifestyle of the silver population on the social e-commerce platform, and analyze their participation degree, consumption behavior, social interaction mode and the impact on their personal values. Through the research, we find that the silver population shows unique behavior patterns and consumption characteristics on the social e-commerce platform, and has unique needs and preferences for the design and service of the social e-commerce platform. On this basis, some specific design suggestions are put forward to better meet the needs of the silver population for the social e-commerce platform and promote inclusive development in the digital age.
