随着人类步入数字经济的新纪元,农村电商也出现新的发展态势。农村电商在乡村振兴战略中扮演着举足轻重的角色,通过拓宽产品销售渠道,促进农民增收致富;丰富农民知识技能,增加农民就业岗位;优化农村产业结构,推动经济多元发展;加快城乡...随着人类步入数字经济的新纪元,农村电商也出现新的发展态势。农村电商在乡村振兴战略中扮演着举足轻重的角色,通过拓宽产品销售渠道,促进农民增收致富;丰富农民知识技能,增加农民就业岗位;优化农村产业结构,推动经济多元发展;加快城乡要素互通,助力城乡协同发展,切实有效地推进了农民生活富裕。目前仍然存在电商人才不充足,农民参与意愿低;基础设施不完善,物流配送成本高;产品偏向同质化,品牌建设意识弱;产品质量保障难,运营监管难度大几方面的问题及挑战。针对以上问题,要对症下药。培养专业数字人才,强化农民主体地位;加强电商扶持政策,优化双向物流通道;打造当地乡土IP,发挥特色品牌效应;构建产品标准体系,加强销售质量监管。As human beings enter a new era of digital economy, rural e-commerce has also emerged a new development trend. Rural e-commerce plays a pivotal role in the rural revitalization strategy, promoting farmers’ income and becoming rich by broadening product sales channels;enriching farmers’ knowledge and skills, creating more jobs for them;optimizing the rural industrial structure, promoting diversified economic development;accelerating the communication of urban and rural factors, facilitating the coordinated development of urban and rural areas, and effectively promoting the prosperity of farmers’ life. At present, there are still insufficient e-commerce talents, low willingness to participate;inadequate infrastructure, high logistics distribution costs;product homogeneity, weak awareness of brand building;problems and challenges in difficult product quality assurance and difficult operation supervision. In view of the above problems, it is necessary to solve the right medicine. Cultivate professional digital talents, strengthen the dominant position of farmers;strengthen e-commerce support policies, optimize two-way logistics channel;build local IP, play characteristic brand effect;build product standard system, and strengthen sales quality supervision.展开更多
文摘随着人类步入数字经济的新纪元,农村电商也出现新的发展态势。农村电商在乡村振兴战略中扮演着举足轻重的角色,通过拓宽产品销售渠道,促进农民增收致富;丰富农民知识技能,增加农民就业岗位;优化农村产业结构,推动经济多元发展;加快城乡要素互通,助力城乡协同发展,切实有效地推进了农民生活富裕。目前仍然存在电商人才不充足,农民参与意愿低;基础设施不完善,物流配送成本高;产品偏向同质化,品牌建设意识弱;产品质量保障难,运营监管难度大几方面的问题及挑战。针对以上问题,要对症下药。培养专业数字人才,强化农民主体地位;加强电商扶持政策,优化双向物流通道;打造当地乡土IP,发挥特色品牌效应;构建产品标准体系,加强销售质量监管。As human beings enter a new era of digital economy, rural e-commerce has also emerged a new development trend. Rural e-commerce plays a pivotal role in the rural revitalization strategy, promoting farmers’ income and becoming rich by broadening product sales channels;enriching farmers’ knowledge and skills, creating more jobs for them;optimizing the rural industrial structure, promoting diversified economic development;accelerating the communication of urban and rural factors, facilitating the coordinated development of urban and rural areas, and effectively promoting the prosperity of farmers’ life. At present, there are still insufficient e-commerce talents, low willingness to participate;inadequate infrastructure, high logistics distribution costs;product homogeneity, weak awareness of brand building;problems and challenges in difficult product quality assurance and difficult operation supervision. In view of the above problems, it is necessary to solve the right medicine. Cultivate professional digital talents, strengthen the dominant position of farmers;strengthen e-commerce support policies, optimize two-way logistics channel;build local IP, play characteristic brand effect;build product standard system, and strengthen sales quality supervision.
