Fuzzy cognitive maps （FCM） is a well-established artificial intelligence technique, which can be effectively applied in the domains of performance measurement, decision making and other management science. FCM can b...Fuzzy cognitive maps （FCM） is a well-established artificial intelligence technique, which can be effectively applied in the domains of performance measurement, decision making and other management science. FCM can be a useful tool in a group decision-making environment by using scientifically integrated expert knowledge. The theories of FCM and balance scorecard （BSC） both emphasize cause-and-effect relationships among indicators in a complex system, but few reports have been published addressing the combined application of these two techniques. In this paper we propose a FCM simulation model for the sample performance measurement system of Intemet-based supply chain, which is constructed by BSC theory. We gave examples to explain how FCM can be adapted to execute the causal mechanism of BSC, and also how FCM can support group decision-making and forecasting in performance measurement.展开更多
With SPSS16.0 software, this paper chooses the statistical data of 11 cities in Hebei province to empirically study the agri-food logistics capability based on the method of factor analysis, and finally obtains the ra...With SPSS16.0 software, this paper chooses the statistical data of 11 cities in Hebei province to empirically study the agri-food logistics capability based on the method of factor analysis, and finally obtains the ranking of the 11 cities. It shows that, factor-cluster analysis is an effective method to analyze the logistics capability of agri-food. It can simplify the original complicated problem and lead to an objective, reliable and convincing conclusion.展开更多
The objective of this paper was to analyze the impact of online reviews on sales. Based on dual path model of commodity sales, an online reviews impact on the relationship between various factors, and then the theoret...The objective of this paper was to analyze the impact of online reviews on sales. Based on dual path model of commodity sales, an online reviews impact on the relationship between various factors, and then the theoretical hypothesis of each factor has been put forward in the model. As it is intuitive and strongly supported empirically, data including Chinese texts captured from Tmall.com was utilized, and then analyzed by SPSS and ROST CM6. Our empirical study on the reviews of Tmall.com indicated that the hypotheses are verified.展开更多
基金Funded by Chongqing Natural Science Foundation (No. CSTC2005BB2189) and Chongqing High Tech Projects Foundation (No. 8277)
文摘Fuzzy cognitive maps （FCM） is a well-established artificial intelligence technique, which can be effectively applied in the domains of performance measurement, decision making and other management science. FCM can be a useful tool in a group decision-making environment by using scientifically integrated expert knowledge. The theories of FCM and balance scorecard （BSC） both emphasize cause-and-effect relationships among indicators in a complex system, but few reports have been published addressing the combined application of these two techniques. In this paper we propose a FCM simulation model for the sample performance measurement system of Intemet-based supply chain, which is constructed by BSC theory. We gave examples to explain how FCM can be adapted to execute the causal mechanism of BSC, and also how FCM can support group decision-making and forecasting in performance measurement.
基金The author would like to thank the anonymous reviewers for their valuable comments and suggestions, which are very helpful in improving the paper. This research was supported by Social Science Foundation of Hebei Province （HB09BYJ050）, Major Planning Project of Social Science of Baoding （200901009） and Youth Foundation of Hebei College of Finance （JY200910）.
文摘With SPSS16.0 software, this paper chooses the statistical data of 11 cities in Hebei province to empirically study the agri-food logistics capability based on the method of factor analysis, and finally obtains the ranking of the 11 cities. It shows that, factor-cluster analysis is an effective method to analyze the logistics capability of agri-food. It can simplify the original complicated problem and lead to an objective, reliable and convincing conclusion.
文摘The objective of this paper was to analyze the impact of online reviews on sales. Based on dual path model of commodity sales, an online reviews impact on the relationship between various factors, and then the theoretical hypothesis of each factor has been put forward in the model. As it is intuitive and strongly supported empirically, data including Chinese texts captured from Tmall.com was utilized, and then analyzed by SPSS and ROST CM6. Our empirical study on the reviews of Tmall.com indicated that the hypotheses are verified.
