客户关系管理早已不算比较新颖的话题,以客户为中心的营销思维早已渗透进各个行业之中,在目前的近两年发展飞速的直播电商行业更是有着重要作用。本文通过对市场营销学的相关理论的理解,同时结合直播带货快速发展的背景,对九阳直播营销...客户关系管理早已不算比较新颖的话题,以客户为中心的营销思维早已渗透进各个行业之中,在目前的近两年发展飞速的直播电商行业更是有着重要作用。本文通过对市场营销学的相关理论的理解,同时结合直播带货快速发展的背景,对九阳直播营销的客户关系管理研究分析并得出结论:直播电商行业要结合营销计划进行客户关系管理,售后管理是直播电商行业客户关系管理中最为重要的一部分。本文分析九阳直播营销与客户关系管理现状,通过商品评价和粉丝数据,运用数据分析、观察和对比法,研究粉丝经济影响及提升客户忠诚度和满意度的方法。针对九阳抖音旗舰店,提出解决方案,为直播市场运营者提供思路参考。Customer relationship management is no longer a relatively new topic. Customer-centric marketing thinking has long penetrated into various industries, and in the current two years of rapid development of live streaming e-commerce industry, is playing an important role. Based on the understanding of relevant theories of marketing and the background of the rapid development of live streaming, this paper studies and analyzes the customer relationship management of Jiuyang live streaming marketing and draws a conclusion: live streaming e-commerce industry should conduct customer relationship management in combination with marketing plans, and after-sales management is the most important part of customer relationship management in live streaming e-commerce industry. This paper analyzes the current situation of marketing and customer relationship management of Jiuyang Live Streaming. Through commodity evaluation and fan data, data analysis, observation and comparison are used to study the economic impact of fans and the methods to enhance customer loyalty and satisfaction. Aiming at Jiuyang Douyin flagship store, this paper proposes solutions to provide a reference for the operators of the live broadcast market.展开更多
文摘客户关系管理早已不算比较新颖的话题,以客户为中心的营销思维早已渗透进各个行业之中,在目前的近两年发展飞速的直播电商行业更是有着重要作用。本文通过对市场营销学的相关理论的理解,同时结合直播带货快速发展的背景,对九阳直播营销的客户关系管理研究分析并得出结论:直播电商行业要结合营销计划进行客户关系管理,售后管理是直播电商行业客户关系管理中最为重要的一部分。本文分析九阳直播营销与客户关系管理现状,通过商品评价和粉丝数据,运用数据分析、观察和对比法,研究粉丝经济影响及提升客户忠诚度和满意度的方法。针对九阳抖音旗舰店,提出解决方案,为直播市场运营者提供思路参考。Customer relationship management is no longer a relatively new topic. Customer-centric marketing thinking has long penetrated into various industries, and in the current two years of rapid development of live streaming e-commerce industry, is playing an important role. Based on the understanding of relevant theories of marketing and the background of the rapid development of live streaming, this paper studies and analyzes the customer relationship management of Jiuyang live streaming marketing and draws a conclusion: live streaming e-commerce industry should conduct customer relationship management in combination with marketing plans, and after-sales management is the most important part of customer relationship management in live streaming e-commerce industry. This paper analyzes the current situation of marketing and customer relationship management of Jiuyang Live Streaming. Through commodity evaluation and fan data, data analysis, observation and comparison are used to study the economic impact of fans and the methods to enhance customer loyalty and satisfaction. Aiming at Jiuyang Douyin flagship store, this paper proposes solutions to provide a reference for the operators of the live broadcast market.
