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User acceptance of social network-backed cryptocurrency:a unified theory of acceptance and use of technology(UTAUT)-based analysis
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作者 Márk Recskó Márta Aranyossy 《Financial Innovation》 2024年第1期2578-2606,共29页
Turbulent market conditions,well-publicized advantages,and potential individual,social,and environmental risks make blockchain-based cryptocurrencies a popular focus of the public and scientific communities.This paper... Turbulent market conditions,well-publicized advantages,and potential individual,social,and environmental risks make blockchain-based cryptocurrencies a popular focus of the public and scientific communities.This paper contributes to the literature on the future of crypto markets by analyzing a promising cryptocurrency innovation from a customer-centric point of view;it explores the factors influencing user acceptance of a hypothetical social network-backed cryptocurrency in Central Europe.The research model adapts an internationally comparative framework and extends the well-established unified theory of acceptance and use of the technology model with the concept of perceived risk and trust.We explore user attitudes with a survey on a large Hungarian sample and analyze the database with consistent partial least square structural equation modeling methodology.The results show that users would be primarily influenced by the expected usefulness of the new technology assuming it is easy to use.Furthermore,our analysis also highlights that while social influence does not seem to sway user opinions,consumers are susceptible to technological risks,and trust is an important determinant of their openness toward innovations in financial services.We contribute to the cryptocurrency literature with a future-centric technological focus and provide new evidence from an under-researched geographic region.The results also have practical implications for business decision-makers and policymakers. 展开更多
关键词 Cryptocurrency Social media unified theory of acceptance and use of technology(UTAUT) technology acceptance Central-Eastern Europe Hungary TRUST RISK
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Understanding Technology Acceptance and Use in Social Media Platforms:A Systematic Literature Review and the Development of Research Framework
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作者 Muhammad Amirul Asyraaf Roslan Nurul Amelina Nasharuddin Masrah Azrifah Azmi Murad 《Journal of Social Computing》 EI 2024年第3期261-291,共31页
The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Tech... The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research. 展开更多
关键词 technology acceptance model(TAM) unified theory of acceptance and use of technology(UTAUT) theory of planned behavior(TPB) social media social networking services
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Behavioral Analysis of E-commerce Acceptance in Micro-enterprises
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作者 XU Lei WANG Jian-qiong 《Computer Aided Drafting,Design and Manufacturing》 2013年第2期57-61,共5页
E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in mi... E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology (UTAUT) model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers. 展开更多
关键词 E-COMMERCE user acceptance micro-enterprises unified theory of acceptance and use of technology
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An empirical study on continuance intention of mobile reading 被引量:2
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作者 Chunmei GAN Diyu XIAO 《Chinese Journal of Library and Information Science》 2015年第2期69-82,共14页
Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integratin... Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling (PLS-SEM). Findings: The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications: This study could help mobile data service providers to foster users' continuous usage of mobile reading. Research limitations: This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value: This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users' continuance intention of mobile reading. 展开更多
关键词 Mobile reading unified theory of acceptance and use of technology (UTAUT) Perceived enjoyment Continuance intention Mobile services user behavior
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Understanding factors affecting non-participants’interest in community-supported agriculture
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作者 Maula Fadhilata RAHMATIKA Agus SUMAN +1 位作者 Wildan SYAFITRI Sri MULJANINGSIH 《Regional Sustainability》 2024年第3期69-80,共12页
Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and us... Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia. 展开更多
关键词 Community-supported agriculture(CSA) Sustainable agriculture Behavioral intention Performance expectancy unified theory of acceptance and use of technology model Indonesia
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Empirical Study of the Usage of Mobile Information Service in Rural Area Base on the UTAUT Model 被引量:1
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作者 Chen Limei Chen Dongping 《学术界》 CSSCI 北大核心 2019年第8期207-216,共10页
Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model o... Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly. 展开更多
关键词 RURAL mobile information services unified theory of acceptance and use of technology(UTAUT) REGULATING effect
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Technology Acceptance Factors for Implementing the E-Government Systems in Saudi Arabia
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作者 Syed Farrukh Amin Amna Binti Saad Adidah Lajis 《Advances in Internet of Things》 2022年第4期125-141,共17页
Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, en... Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, enhances services, boosts efficiency, and saves time. The Government of Saudi Arabia has had various obstacles in serving its populace. Poor service delivery and excessive Government operating costs resulted from this manual service delivery. As a result, the Government launched the E-Government systems, which provide services more quickly. As a result, the report covered Saudi Arabia’s efforts to adopt E-Government, its difficulties, and its objectives to advance the 2030 vision. This study examined the adoption of E-Government systems using the Unified Theory of Acceptance and Use of Technology (UTAUT) in Saudi Arabia. A sample size of 200 was estimated using the Convenience approach and received 58% of the response from employees and end-users of the E-Government systems. Data were analyzed using MS-Excel and SMART PLS for testing the hypothesis and applying the Partial Least Square approach. The results of the hypothesis testing reveal several meaningful relationships, including relative benefits, compatibility, security, management support, performance expectations, perceived Usefulness of E-Government, ease of use by reducing uncertainty to E-Government, and IT infrastructure by reducing language on E-Government adoption. 展开更多
关键词 Information Systems Partial Least Square unified theory acceptance and use of technology (UTAUT) E-GOVERNMENT
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Empirical Research on User Acceptance of Mobile Searches 被引量:3
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作者 张晶 黄京华 陈俊全 《Tsinghua Science and Technology》 SCIE EI CAS 2010年第2期235-245,共11页
The mobile search, a combination of a web search engine and a mobile communication system, is viewed as the most influential application in the 3G era. Therefore, mobile search service providers are eager to know whic... The mobile search, a combination of a web search engine and a mobile communication system, is viewed as the most influential application in the 3G era. Therefore, mobile search service providers are eager to know which factors most influence user acceptance of mobile searches. Based on the characteristics of mobile searches and a review of previous information technology acceptance research, this study integrates the task technology fit model and the unified theory of acceptance and use of technology model to develop a mobile search acceptance model and empirically tests this model. This study finds that, for mobile searches, the performance expectancy, social influence, and perceived cost all significantly influence use intention and the performance expectancy increases with the increasing user's experience and higher tasktechnology fit degree. The effort expectancy is found to not affect the use intention of mobile searches and the users' gender does not have a significant moderating effect on the use intention. The results are then used to develop suggestions for mobile search providers to promote their application and development. 展开更多
关键词 mobile search unified theory of acceptance and use of technology model task technology fit model
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数字素养何以影响农户有机农业采纳?——来自湘西重点生态功能区的证据
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作者 卢瑜 向平安 《中国生态农业学报(中英文)》 北大核心 2025年第4期834-846,共13页
数字赋能农户转型发展有机农业是实现农业绿色化、数字化协同发展的重要抓手。基于数字素养理论和技术采用理论,利用湖南湘西重点生态功能区4县的农户调研数据,基于扩展的整合型技术接受和使用理论(UTAUT)模型,构建结构方程模型,分析数... 数字赋能农户转型发展有机农业是实现农业绿色化、数字化协同发展的重要抓手。基于数字素养理论和技术采用理论,利用湖南湘西重点生态功能区4县的农户调研数据,基于扩展的整合型技术接受和使用理论(UTAUT)模型,构建结构方程模型,分析数字素养对农户有机农业采纳行为的影响。结果表明:1)绩效期望对农户有机农业采纳行为的影响最大,但数字通用素养、数字应用素养和数字创新素养对农户有机农业采纳十分关键,影响效应与农户对绩效期望的考量相当,且数字通用素养与数字应用素养的直接影响显著大于间接影响,而数字创新素养的间接效应更为显著。2)数字素养对不同规模农户有机农业采纳的影响存在异质性,数字创新素养和数字应用素养对规模农户有机农业采纳行为的影响更显著,且数字创新素养对不同规模农户有机农业采纳行为影响的异质性更为突出。此外,农业经验对数字素养与农户有机农业采纳行为间的关系具有显著的调节效应。基于此,本文提出通过改善农业数字化环境、提高农户数字素养和制定差异化推广方案等措施,强化数字素养对农户有机农业采纳的直接和间接作用路径,提升数字赋能农户转型有机农业的效应。 展开更多
关键词 数字素养 有机农业采纳 整合型技术接受和使用模型(UTAUT) 重点生态功能区
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“高知”群体更信赖中医吗?
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作者 张敏睿 李丹 +1 位作者 何美慧 高瑞翔 《中国全科医学》 北大核心 2025年第9期1044-1051,共8页
背景越来越多的证据表明,年轻的、高学历的、来自经济发达地区的“高知”人群正成为中医药的主要使用群体。目的本研究拟依据技术接受整合(UTAUT)模型,采用变量中心与个体中心相结合的方法,更深入地探究国民中医接受度的影响因素。将人... 背景越来越多的证据表明,年轻的、高学历的、来自经济发达地区的“高知”人群正成为中医药的主要使用群体。目的本研究拟依据技术接受整合(UTAUT)模型,采用变量中心与个体中心相结合的方法,更深入地探究国民中医接受度的影响因素。将人口学、慢性疾病、健康素养、传统文化认同、科学思维等变量纳入考量,聚焦家长是否愿意让孩子接受中医儿科治疗。方法2023年7—9月,使用自搭建的DiggMind在线心理测评平台发放问卷进行调查,通过方便取样的方式选取广东省的幼儿园、小学、中学各1所,对717名家长进行问卷调查。收集家长的人口学变量(性别、年龄、学历、职业、户籍、患慢性疾病),采用6级Likert量表(分数越高代表“越符合自身情况”)测量UTAUT模型的6个维度及3个影响因素变量(健康素养、传统文化认同和科学思维)。使用路径分析、潜在剖面分析和Logistic回归分析对数据进行统计。结果UTAUT模型对中医儿科使用意向与行为的解释率高达72%。通过对效果期望、社会影响、便利条件、风险认知、使用意向、使用行为UTAUT模型6个维度进行潜在剖面分析,结果显示将样本分成4个亚组的方案相对最优,将本研究样本划分出“抵制组”“持疑组”“认同组”“坚信组”4个中医接受程度逐步递增的亚型。家长的科学思维和传统文化认同对中医儿科接受态度有正向作用(P<0.05),而学历、户籍类型、职业声望等变量的影响无统计学意义(P>0.05)。结论本研究揭示出真正促进“高知”群体信赖中医药文化的是他们身上所具备的良好品质而非学历、职业、户籍等外在因素,为现代科学理论与传统医学实践之间的融合搭建了桥梁。 展开更多
关键词 中医儿科学 中医药疗法 调查和问卷 卫生服务管理 技术接受整合模型 潜在剖面分析
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短视频平台“青少年模式”协同治理研究:基于UTAUT与结构方程模型的实证分析
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作者 韩文硕 詹一凡 高慧军 《北京青年研究》 2025年第1期54-64,共11页
短视频平台作为当下平台型媒体的流量高地,聚集了海量的用户与内容。具备公共属性的短视频平台治理问题被放大,尤其是青少年内容治理的重要性和紧迫性凸显。研究以整合型技术接受模型(UTAUT模型)为工具构建短视频平台“青少年模式”使... 短视频平台作为当下平台型媒体的流量高地,聚集了海量的用户与内容。具备公共属性的短视频平台治理问题被放大,尤其是青少年内容治理的重要性和紧迫性凸显。研究以整合型技术接受模型(UTAUT模型)为工具构建短视频平台“青少年模式”使用意愿影响因素模型,从绩效期望、努力期望、社会影响和促进条件四方面进行讨论,采用结构方程模型进行验证性因素分析,发现绩效期望、社会影响和促进条件对“青少年模式”的使用意愿均有显著的正向影响,而努力期望对“青少年模式”的使用意愿影响不显著。基于此,平台、政府、学校、家长和个人等多元主体应协同配合,平台应该优化推送,加强宣推;政府应完善立法,加强监管;家校应重视教育,正面引导;个人应提高素养,拓展视角。只有建立完善的协同治理体系,才能进一步提升短视频平台“青少年模式”的使用意愿,提升“青少年模式”的青少年内容治理效果。 展开更多
关键词 青少年模式 短视频平台 整合型技术接受模型 协同治理
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基于ELM-UTAUT模型的阅读推广类短视频采纳行为研究 被引量:5
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作者 刘倩 王君丽 张聪 《图书馆理论与实践》 CSSCI 2024年第1期28-35,共8页
在推进全民阅读的背景下,短视频已成为阅读推广的重要形式之一。阅读推广类短视频的传播效果取决于受众的采纳行为,因此本文以ELM和UTAUT为理论框架构建了阅读推广类短视频受众采纳行为影响因素模型,并通过问卷调查的方式进行实证研究,... 在推进全民阅读的背景下,短视频已成为阅读推广的重要形式之一。阅读推广类短视频的传播效果取决于受众的采纳行为,因此本文以ELM和UTAUT为理论框架构建了阅读推广类短视频受众采纳行为影响因素模型,并通过问卷调查的方式进行实证研究,研究得出有用性、信源可信度和社会影响是影响受众采纳意愿的重要因素,而采纳意愿又会对采纳行为产生正向影响。同时,文章在研究结果的基础上提出阅读推广类短视频的优化策略。 展开更多
关键词 阅读推广类短视频 精细加工可能性模型 技术接受使用模型 采纳行为
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基于UTAUT模型的网络学习平台使用意愿影响因素分析 被引量:3
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作者 胡晓平 张传明 《厦门理工学院学报》 2024年第2期75-82,共8页
基于整合型科技接受(UTAUT)模型所设计出的,高校学生网络学习平台使用意愿影响因素模型的分析表明,感知愉悦性、社群影响、绩效期望和促成条件对使用意愿产生正向影响;感知愉悦性和努力期望对绩效期望产生正向影响;促成条件显著影响使... 基于整合型科技接受(UTAUT)模型所设计出的,高校学生网络学习平台使用意愿影响因素模型的分析表明,感知愉悦性、社群影响、绩效期望和促成条件对使用意愿产生正向影响;感知愉悦性和努力期望对绩效期望产生正向影响;促成条件显著影响使用意愿和努力期望,努力期望负向影响使用意愿;自我效能感通过感知愉悦性,间接正向影响使用意愿;不同性别和学段的高校学生对网络学习平台的使用意愿均无直接显著影响。建议学校管理者和高校教师加强学习资源建设,提升资源质量、趣味性,丰富硬件平台形式;网络平台开发者要加强推广力度,扩大社会影响,提供个性化服务。 展开更多
关键词 网络学习平台 使用意愿 影响因素 整合型科技接受(UTAUT)模型
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基于Logit模型的视频流媒体用户付费意愿及其影响因素研究--以爱奇艺为例
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作者 曾逸婷 梁榆烽 王月萍 《科技和产业》 2024年第6期105-110,共6页
爱奇艺作为国内头部视频流媒体之一,面临用户付费意愿薄弱的困境。基于整合型技术接受模型(UTAUT)和感知价值理论(CPV)的相关变量提出假设,构建研究模型。通过Logit模型展开实证研究,结果显示感知有用性、感知成本、社会影响、个人付费... 爱奇艺作为国内头部视频流媒体之一,面临用户付费意愿薄弱的困境。基于整合型技术接受模型(UTAUT)和感知价值理论(CPV)的相关变量提出假设,构建研究模型。通过Logit模型展开实证研究,结果显示感知有用性、感知成本、社会影响、个人付费意识对爱奇艺用户的付费意愿有显著影响。对此,提出深耕优质内容IP、丰富价格体系、打造口碑营销、聚焦年轻人的情绪价值四点建议,为爱奇艺探索新的战略提供有针对性的对策建议。 展开更多
关键词 流媒体 付费意愿 LOGIT模型 UTAUT模型 CPV理论
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互联网医疗平台用户使用意愿及影响因素研究
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作者 陈意 朱辰千 《医院管理论坛》 2024年第7期11-16,30,共7页
目的分析后疫情时代互联网医疗平台用户使用意愿及影响因素。方法基于UTAUT模型与双因素理论的整合分析,采用问卷调查法分别从促进因素和抑制因素分析互联网医疗平台用户使用意愿及影响因素。结果绩效期望、努力期望和社会影响对互联网... 目的分析后疫情时代互联网医疗平台用户使用意愿及影响因素。方法基于UTAUT模型与双因素理论的整合分析,采用问卷调查法分别从促进因素和抑制因素分析互联网医疗平台用户使用意愿及影响因素。结果绩效期望、努力期望和社会影响对互联网医疗平台用户使用意愿产生正向影响,便利条件和使用意愿对使用行为产生正向影响,感知风险对使用行为产生负向影响,转换成本对使用意愿影响并不显著。结论为提高互联网医疗平台用户使用率,缓解群众“看病难、看病贵”问题,建议从全渠道加强引导、优化产品设计和保障用户信息安全等方面提高平台服务能力。 展开更多
关键词 互联网医疗平台 双因素理论 技术接受和使用统一理论
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基于UTAUT的移动图书馆用户行为模型及实证研究 被引量:28
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作者 明均仁 张俊 +1 位作者 杨艳妮 陈康丽 《图书馆论坛》 CSSCI 北大核心 2017年第6期70-77,共8页
文章基于技术接受和利用整合模型理论(UTAUT),结合移动图书馆的特点,引入绩效期望、努力期望、感知趣味性、感知风险、信息质量、服务质量、社会影响和促成因素等8个变量,构建基于UTAUT的高校学生使用移动图书馆的技术采纳模型;利用问... 文章基于技术接受和利用整合模型理论(UTAUT),结合移动图书馆的特点,引入绩效期望、努力期望、感知趣味性、感知风险、信息质量、服务质量、社会影响和促成因素等8个变量,构建基于UTAUT的高校学生使用移动图书馆的技术采纳模型;利用问卷调查获得244份样本数据,并进行实证分析。研究发现:绩效期望、感知趣味性、信息质量、促成因素和社会影响正向影响学生使用移动图书馆的行为意愿文章从上述5个方面提出发展策略。 展开更多
关键词 移动服务 移动图书馆 用户行为 UTAUT 行为意愿
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国外信息技术接受模型研究述评 被引量:75
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作者 高芙蓉 高雪莲 《研究与发展管理》 CSSCI 北大核心 2011年第2期95-105,共11页
本文对国外信息技术接受模型TAM、TAM2、UTAUT和TAM3进行了系统分析,对模型提出的工作背景、研究对象、研究结论、研究不足以及测量方法等方面作了比较研究.通过对比发现,各模型存在不同程度的问题和局限,后续的扩展模型尽管对前人的成... 本文对国外信息技术接受模型TAM、TAM2、UTAUT和TAM3进行了系统分析,对模型提出的工作背景、研究对象、研究结论、研究不足以及测量方法等方面作了比较研究.通过对比发现,各模型存在不同程度的问题和局限,后续的扩展模型尽管对前人的成果进行了改进与完善,但仍然存在着测量方法问题、忽视动态过程变化、研究对象单一等共性问题. 展开更多
关键词 技术接受模型 技术接受扩展模型 技术接受和使用统一模型 技术接受模型3
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Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model 被引量:12
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作者 闵庆飞 季绍波 曲刚 《Tsinghua Science and Technology》 SCIE EI CAS 2008年第3期257-264,共8页
User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a the... User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context. 展开更多
关键词 mobile commerce user acceptance unified theory of acceptance and use of technology
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基于整合型科技接受模型的农户采纳农业新技术行为研究——采纳意愿的中介效应 被引量:14
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作者 郑继兴 申晶 +1 位作者 王维 李爱萍 《科技管理研究》 CSSCI 北大核心 2021年第18期175-181,共7页
针对以农业生产为主体的农户,基于整合型科技接受理论模型实证分析其采纳农业新技术的影响因素。结果显示:绩效期望、努力期望、社会影响等均会影响农户对农业新技术的采纳意愿,且通过采纳意愿中介效应影响农户的采纳行为,而良好的便利... 针对以农业生产为主体的农户,基于整合型科技接受理论模型实证分析其采纳农业新技术的影响因素。结果显示:绩效期望、努力期望、社会影响等均会影响农户对农业新技术的采纳意愿,且通过采纳意愿中介效应影响农户的采纳行为,而良好的便利条件、强烈的采纳意愿会促进农户的采纳行为。最后,从农户个人、乡镇村等各级组织、合作社以及政府等方面提出促进社会影响的正向作用、注重经济收益兼顾环境效益、增强农业新技术的易用性、优化获取农业新技术的便利条件等对策建议,以有效提升农户采纳农业新技术的积极性,提高农户经济收益。 展开更多
关键词 农业新技术 整合型科技接受模型 采纳意愿 采纳行为
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农户对水稻低碳生产技术的采纳意愿研究 被引量:14
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作者 张露 郭晴 +1 位作者 李文静 张俊飚 《西南大学学报(自然科学版)》 CAS CSCD 北大核心 2018年第11期94-103,共10页
全球气候变暖引发了各界的关注,由于农业生产对气候变化的高度依赖性和敏感性,气候变化对农业生产的影响已逐步成为农业领域研究的热点问题.低碳农业生产技术可以从根源上减少碳排放,具有较好的发展前景.研究农户采纳水稻低碳生产技术... 全球气候变暖引发了各界的关注,由于农业生产对气候变化的高度依赖性和敏感性,气候变化对农业生产的影响已逐步成为农业领域研究的热点问题.低碳农业生产技术可以从根源上减少碳排放,具有较好的发展前景.研究农户采纳水稻低碳生产技术的影响因素和干预路径,对有效推动低碳农业生产技术和中国低碳农业生产具有重要的现实意义.该文基于湖北省水稻产地1115户农户的调查数据,对农户采纳水稻低碳生产技术的因素进行了分析,并基于改进的UTAUT(技术采纳与利用整合理论)模型构建农户水稻低碳生产技术采纳的概念模型,采用PLS-SEM(基于偏最小二乘法的方差分析法)对农户采纳水稻低碳生产技术的关键影响因素和干预路径进行分析.研究结果表明:①提高农户的气候变化认知有助于提高农户采纳低碳生产技术的意愿;②低碳农业生产技术的实施成本对农户采纳意愿具有显著的负向影响;③农户对低碳农业生产技术的采纳受周围人群的影响较为显著;④技术门槛和实施条件等表征便利条件对农户采纳低碳生产技术具有显著的促进作用. 展开更多
关键词 气候变化 低碳生产技术 水稻 采纳意愿 UTAUT(技术采纳与利用整合理论)
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