With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compar...With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compared with the traditional advertising,digital advertising has more flexibility and has a variety of forms in its advertising creation according to product itself.In addition,visual communication design plays a critical role where it is an important way to improve digital advertising.Therefore,it is necessary to optimize visual communication design in order to improve the quality of digital advertising.In this way,this article carries out an in-depth research and analysis on the visual communication design of digital media in digital advertising and put forward some reasonable suggestions and measures,aiming to further promote the development of China's advertising media industry.展开更多
Wuchuan Piaose Art is a traditional folk cultural activity of the Han nationality in Wuchuan City,Guangdong Province.It is a comprehensive plastic art integrating drama,music,art,magic,acrobatics,and mechanics.Explori...Wuchuan Piaose Art is a traditional folk cultural activity of the Han nationality in Wuchuan City,Guangdong Province.It is a comprehensive plastic art integrating drama,music,art,magic,acrobatics,and mechanics.Exploring and recording the intangible cultural heritage of Wuchuan in an Internet+and computer-aided way is of great significance to the practice and historical research of Wuchuan.It provides a folklore material for the artistic creation of figure paintings,which is of pioneering significance.展开更多
On the basis of analyzing chafactetistics of decorative painting, this paper analyzed problems in the teaching of decorative painting in the major of visual communication design, and proposed correspon.correspondin...On the basis of analyzing chafactetistics of decorative painting, this paper analyzed problems in the teaching of decorative painting in the major of visual communication design, and proposed correspon.corresponding strategies of adjusting teaching contents, changing the mode of teaching, and updating the teaching thought Moreover; all teachers are expected to adapt to the development of the times, enhance the cultivation of thdr own qualities besides the professions and also the trainkig of relevant design skills, imptove the teaching quality,atfange the teaching contents and divisions pfopedy as well as homewotk flexibly, and cultivate students5 abilities of applying decorative paintings into the visual communication design, so as to improve their cultural quality and aesthetic capacity.展开更多
The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode...The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode in modern city, the metro can not only relieve the ground traffi c pressure, but also represents the culture and value of the city, which is the essence of our life. Metro visual communication design of developed countries in the world is almost closely related to the origin of urban culture, then the metro culture with local specialties has been formed. Therefore, comparative research on the situation of metro visual communication design both can induce the integration and regeneration of urban metro visual communication design and urban culture of China, as well as the formation and development of the metro culture.展开更多
The visual communication design is mainly ~om the perspective of people, heard with the help of media technology to convey the information to the design form of object. Visual communication design on people＇s behavio...The visual communication design is mainly ~om the perspective of people, heard with the help of media technology to convey the information to the design form of object. Visual communication design on people＇s behavior and lifestyle has obvious effect, due to the widespread attention of people. The development of modem social economy and science and technology has changed the way of information extraction, requires designers must be under the influence of digital media technology with more diverse forms of design of visual communication design research. In this paper, on the basis of the brief analysis of the visual communication characteristics and under the influence of digital media design language features, and studies the influence of digital media under the trend of the development of visual communication design several opinions are put forward.展开更多
The development of diversified industries has promoted the emergence of diversified majors,and visual communication is a new type of profession,and the course is also a new type of course,which requires students to ha...The development of diversified industries has promoted the emergence of diversified majors,and visual communication is a new type of profession,and the course is also a new type of course,which requires students to have better design thinking,and how to improve the design thinking of visual communication majors through daily learning.Based on this,this paper proposes a definition of visual communication and the relevance of design thinking.It proposes a strategy to enhance the design thinking ability of visual communication majors.展开更多
Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,th...Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,the increasingly portability of the photographic equipment has become more and more independent,so photography has been integrated into all aspects of life.Food commercial photography emerges in this case,which is not only widely used in commercial areas including catering,but also has become an art of publicity using the characteristics of photography.In this paper,the food commercial photography is analyzed and studied from the application of light and colour,and the corresponding suggestions are given.展开更多
The paradigms of old media are replaced by new forms of creativity and delivery of content by those who strive to enhance innovative ways of communication and learning based on universally accepted guidelines. These u...The paradigms of old media are replaced by new forms of creativity and delivery of content by those who strive to enhance innovative ways of communication and learning based on universally accepted guidelines. These ubiquitous rules of design are what scholars in the field of call as the principles of design. Particularly when instructional effectiveness of a new message is under close lens, instructional designers unanimously accept and implement these design principles in the process of planning and designing products for consumers and/or learners With today＇s digital revolution and technological break-throughs, instructional designers need to keep seeking new forms of design, communication, and learning with various forms of instructional media and innovative, technology-rich design techniques. Given this educational milieu in an ever-growing digital world of learning and instruction, this paper will focus on eliciting some of these most innovative and outstanding instructional design （ID） products and evaluate their effectiveness in learning and teaching environments based on an army of ID principles generally accepted by the scholars of the field.展开更多
This study analyzes and gives advice on the relevant folk culture of Lingnan from the perspective of digital protection and inheritance, through the implementation of multimedia interaction scenarios and interaction p...This study analyzes and gives advice on the relevant folk culture of Lingnan from the perspective of digital protection and inheritance, through the implementation of multimedia interaction scenarios and interaction processes, the historical and cultural implications of the Lingnan heritage, the stories of local folklore and the simulation interaction of the production process are realized. This paper proposes a visual and realistic concept of Lingnan culture, and uses the multimedia design method of image animation, audio and other multimedia design methods to sense the virtual reality design, aiming at the historical background, folk culture, craft culture, business culture and so on. The core is vividly communicated to the public. Bringing the Lingnan people a more immersive and authentic cultural experience.展开更多
In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitatin...In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitating crosscultural exchanges.Despite the profound impact of these developments,the prevailing translation pedagogy remains predominantly focused on the enhancement of linguistic translation skills,with noticeable neglect of the imperative to cultivate students’competencies in multimodal translation.Based on the distinctive characteristics and challenges that multimodal translation presents in the context of new media,this study delves into the formulation of educational objectives and curriculum design for the training of multimodal translators.The intent is to propose a framework that can guide the preparation of translators who are adept and equipped to navigate the complexities and demands of the contemporary age.展开更多
“Graphic Design(平面设计)”不仅是一种视觉翻译,更是一种普及性公共艺术,它的社会价值是由“社会服务”与“个性发挥”这两方面共同营造出来的。“Graphic Design”专业更名为“Visual Communication Design(视觉传达设计)”,设计从...“Graphic Design(平面设计)”不仅是一种视觉翻译,更是一种普及性公共艺术,它的社会价值是由“社会服务”与“个性发挥”这两方面共同营造出来的。“Graphic Design”专业更名为“Visual Communication Design(视觉传达设计)”,设计从业者就需要从过去基于印刷媒介的知识体系中走出来,重塑一个符合时代需求的新体系,整合不同的媒介,拥抱技术的革新,并与其他的非视觉领域进行联通与协作。展开更多
Rapid technical advances in the field of computeropened new avenues in animal behavior research.animation （CA） and virtual reality （VR） haveAnimated stimuli are powerful tools as theyoffer standardization, repeata...Rapid technical advances in the field of computeropened new avenues in animal behavior research.animation （CA） and virtual reality （VR） haveAnimated stimuli are powerful tools as theyoffer standardization, repeatability, and complete control over the stimulus presented, thereby＂reducing＂ and ＂replacing＂ the animals used, and ＂refining＂ the experimental design in line withthe 3Rs. However, appropriate use of these technologies raises conceptual and technical questions.In this review, we offer guidelines for common technical and conceptual considerations related tothe use of animated stimuli in animal behavior research. Following the steps required to create ananimated stimulus, we discuss （I） the creation, （11） the presentation, and （111） the validation of CAsand VRs. Although our review is geared toward computer-graphically designed stimuli, consider-ations on presentation and validation also apply to video playbacks. CA and VR allow both new be-havioral questions to be addressed and existing questions to be addressed in new ways, thus weexpect a rich future for these methods in both ultimate and proximate studies of animal behavior.展开更多
Architecture communication on photo-sharing social networking services like Instagram focuses on photorealism.Meanwhile,the conceptual intention or the experience of the architectural space has less impact in these me...Architecture communication on photo-sharing social networking services like Instagram focuses on photorealism.Meanwhile,the conceptual intention or the experience of the architectural space has less impact in these media.Some architectural graphics techniques are closer to this purpose due to their nature.The main objective is to identify the visual qualities of the architectural space experience from a linear perspective.To do this,the research proposes the design of a visual pattern recognition tool and applies it to pairs of images(photography and drawing)from the same place.The results provide the strategy design based on five variables:the level of human presence,the distortion of perspective,the chromatic distortion,the overlay realism and the emphasis.Finally,the visual summaries lead to values that help to understand the communicative qualities of the experience of space due to their ability to compare main milestones of visual information.展开更多
基金Project in the “3th Five-Year Plan”for the Development of Philosophy and Social Sciences in Guangzhou(Number:2020GZGJ211).
文摘With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compared with the traditional advertising,digital advertising has more flexibility and has a variety of forms in its advertising creation according to product itself.In addition,visual communication design plays a critical role where it is an important way to improve digital advertising.Therefore,it is necessary to optimize visual communication design in order to improve the quality of digital advertising.In this way,this article carries out an in-depth research and analysis on the visual communication design of digital media in digital advertising and put forward some reasonable suggestions and measures,aiming to further promote the development of China's advertising media industry.
文摘Wuchuan Piaose Art is a traditional folk cultural activity of the Han nationality in Wuchuan City,Guangdong Province.It is a comprehensive plastic art integrating drama,music,art,magic,acrobatics,and mechanics.Exploring and recording the intangible cultural heritage of Wuchuan in an Internet+and computer-aided way is of great significance to the practice and historical research of Wuchuan.It provides a folklore material for the artistic creation of figure paintings,which is of pioneering significance.
基金Sponsored by Teaching Reform Project of Jiangxi Normal University(JXSDJG1746)
文摘On the basis of analyzing chafactetistics of decorative painting, this paper analyzed problems in the teaching of decorative painting in the major of visual communication design, and proposed correspon.corresponding strategies of adjusting teaching contents, changing the mode of teaching, and updating the teaching thought Moreover; all teachers are expected to adapt to the development of the times, enhance the cultivation of thdr own qualities besides the professions and also the trainkig of relevant design skills, imptove the teaching quality,atfange the teaching contents and divisions pfopedy as well as homewotk flexibly, and cultivate students5 abilities of applying decorative paintings into the visual communication design, so as to improve their cultural quality and aesthetic capacity.
文摘The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode in modern city, the metro can not only relieve the ground traffi c pressure, but also represents the culture and value of the city, which is the essence of our life. Metro visual communication design of developed countries in the world is almost closely related to the origin of urban culture, then the metro culture with local specialties has been formed. Therefore, comparative research on the situation of metro visual communication design both can induce the integration and regeneration of urban metro visual communication design and urban culture of China, as well as the formation and development of the metro culture.
文摘The visual communication design is mainly ~om the perspective of people, heard with the help of media technology to convey the information to the design form of object. Visual communication design on people＇s behavior and lifestyle has obvious effect, due to the widespread attention of people. The development of modem social economy and science and technology has changed the way of information extraction, requires designers must be under the influence of digital media technology with more diverse forms of design of visual communication design research. In this paper, on the basis of the brief analysis of the visual communication characteristics and under the influence of digital media design language features, and studies the influence of digital media under the trend of the development of visual communication design several opinions are put forward.
文摘The development of diversified industries has promoted the emergence of diversified majors,and visual communication is a new type of profession,and the course is also a new type of course,which requires students to have better design thinking,and how to improve the design thinking of visual communication majors through daily learning.Based on this,this paper proposes a definition of visual communication and the relevance of design thinking.It proposes a strategy to enhance the design thinking ability of visual communication majors.
文摘Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,the increasingly portability of the photographic equipment has become more and more independent,so photography has been integrated into all aspects of life.Food commercial photography emerges in this case,which is not only widely used in commercial areas including catering,but also has become an art of publicity using the characteristics of photography.In this paper,the food commercial photography is analyzed and studied from the application of light and colour,and the corresponding suggestions are given.
文摘The paradigms of old media are replaced by new forms of creativity and delivery of content by those who strive to enhance innovative ways of communication and learning based on universally accepted guidelines. These ubiquitous rules of design are what scholars in the field of call as the principles of design. Particularly when instructional effectiveness of a new message is under close lens, instructional designers unanimously accept and implement these design principles in the process of planning and designing products for consumers and/or learners With today＇s digital revolution and technological break-throughs, instructional designers need to keep seeking new forms of design, communication, and learning with various forms of instructional media and innovative, technology-rich design techniques. Given this educational milieu in an ever-growing digital world of learning and instruction, this paper will focus on eliciting some of these most innovative and outstanding instructional design （ID） products and evaluate their effectiveness in learning and teaching environments based on an army of ID principles generally accepted by the scholars of the field.
文摘This study analyzes and gives advice on the relevant folk culture of Lingnan from the perspective of digital protection and inheritance, through the implementation of multimedia interaction scenarios and interaction processes, the historical and cultural implications of the Lingnan heritage, the stories of local folklore and the simulation interaction of the production process are realized. This paper proposes a visual and realistic concept of Lingnan culture, and uses the multimedia design method of image animation, audio and other multimedia design methods to sense the virtual reality design, aiming at the historical background, folk culture, craft culture, business culture and so on. The core is vividly communicated to the public. Bringing the Lingnan people a more immersive and authentic cultural experience.
基金2020 Chongqing Municipal Education Planning Project“Research on the Cultivation of Multimodal Translation Talent in the Digital Age”(2020-GX-278)Chongqing Higher Education Teaching Reform Research Project“Research on the Cultivation Model of Compound Application-Oriented Foreign Language Talent Based on the Integration of Classrooms One,Two,and Three Under the Background of the New Liberal Arts”(233177)。
文摘In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitating crosscultural exchanges.Despite the profound impact of these developments,the prevailing translation pedagogy remains predominantly focused on the enhancement of linguistic translation skills,with noticeable neglect of the imperative to cultivate students’competencies in multimodal translation.Based on the distinctive characteristics and challenges that multimodal translation presents in the context of new media,this study delves into the formulation of educational objectives and curriculum design for the training of multimodal translators.The intent is to propose a framework that can guide the preparation of translators who are adept and equipped to navigate the complexities and demands of the contemporary age.
文摘“Graphic Design(平面设计)”不仅是一种视觉翻译,更是一种普及性公共艺术,它的社会价值是由“社会服务”与“个性发挥”这两方面共同营造出来的。“Graphic Design”专业更名为“Visual Communication Design(视觉传达设计)”,设计从业者就需要从过去基于印刷媒介的知识体系中走出来,重塑一个符合时代需求的新体系,整合不同的媒介,拥抱技术的革新,并与其他的非视觉领域进行联通与协作。
文摘Rapid technical advances in the field of computeropened new avenues in animal behavior research.animation （CA） and virtual reality （VR） haveAnimated stimuli are powerful tools as theyoffer standardization, repeatability, and complete control over the stimulus presented, thereby＂reducing＂ and ＂replacing＂ the animals used, and ＂refining＂ the experimental design in line withthe 3Rs. However, appropriate use of these technologies raises conceptual and technical questions.In this review, we offer guidelines for common technical and conceptual considerations related tothe use of animated stimuli in animal behavior research. Following the steps required to create ananimated stimulus, we discuss （I） the creation, （11） the presentation, and （111） the validation of CAsand VRs. Although our review is geared toward computer-graphically designed stimuli, consider-ations on presentation and validation also apply to video playbacks. CA and VR allow both new be-havioral questions to be addressed and existing questions to be addressed in new ways, thus weexpect a rich future for these methods in both ultimate and proximate studies of animal behavior.
文摘Architecture communication on photo-sharing social networking services like Instagram focuses on photorealism.Meanwhile,the conceptual intention or the experience of the architectural space has less impact in these media.Some architectural graphics techniques are closer to this purpose due to their nature.The main objective is to identify the visual qualities of the architectural space experience from a linear perspective.To do this,the research proposes the design of a visual pattern recognition tool and applies it to pairs of images(photography and drawing)from the same place.The results provide the strategy design based on five variables:the level of human presence,the distortion of perspective,the chromatic distortion,the overlay realism and the emphasis.Finally,the visual summaries lead to values that help to understand the communicative qualities of the experience of space due to their ability to compare main milestones of visual information.
