In order to investigate the curriculum design for postgraduate English in Agriculture and Forestry Colleges, this papermakes great attempts to probe into the target needs and learning needs of English in SDAU. Both qu...In order to investigate the curriculum design for postgraduate English in Agriculture and Forestry Colleges, this papermakes great attempts to probe into the target needs and learning needs of English in SDAU. Both quantitative and qualitative re-search methods were employed in the survey. The final conclusion of this study is that the current English curriculum design forpostgraduate in SDAU can not satisfy the needs of students and workplace completely. On the basis of such major findings and re-sults, this paper makes attempts to develop an English curriculum design and implementing model for postgraduate English teach-ing in SDAU, hoping to offer implications on curriculum design of postgraduate English in Agriculture and Forestry Colleges and of-fer suggestions on personalized teaching reform of postgraduate English.展开更多
Both the state and the Tibet Autonomous Region always care about and attach great importance to the construction of entrepreneurship courses and enterprise education of college students.In the context of mass entrepre...Both the state and the Tibet Autonomous Region always care about and attach great importance to the construction of entrepreneurship courses and enterprise education of college students.In the context of mass entrepreneurship and innovation,the entrepreneurship courses of Tibetan agriculture and forestry colleges and universities undertake the unique historical mission.As the important guarantee for cultivating entrepreneurship and innovative talents of Tibetan agriculture and forestry disciplines,the entrepreneurship courses of Tibetan agriculture and forestry colleges and universities have unique and important theoretical and realistic significance.Through the overall survey and analysis of the construction of entrepreneurship courses in Tibetan agriculture and forestry colleges and universities,this paper made clear problems and obstacles in the construction of entrepreneurship courses in Tibetan agriculture and forestry colleges and universities,and came up with scientific,reasonable,and feasible recommendations,to provide support for long-term mechanism construction of entrepreneurship courses in Tibetan agriculture and forestry colleges and universities and even other areas.展开更多
" Four matters of confidence" are the core and ideal foundation of socialist construction. Taking Northwest A&F University as an example,this paper analyzes and explores the cultivation path of " fo..." Four matters of confidence" are the core and ideal foundation of socialist construction. Taking Northwest A&F University as an example,this paper analyzes and explores the cultivation path of " four matters of confidence" around the education problem of " four matters of confidence" of agricultural and forestry college students,in order to improve the value identity and belief of " four matters of confidence" among college students of agriculture and forestry.展开更多
With the continuous development of social economy,the employed competition of college graduates is becoming more and more fierce,especially for the graduates of agricultural and forestry colleges and universities.Base...With the continuous development of social economy,the employed competition of college graduates is becoming more and more fierce,especially for the graduates of agricultural and forestry colleges and universities.Based on the characteristic needs of the professional fields of colleges and universities,their employed directions are mainly concentrated in rural areas.The regional distribution of industrial products has led to an increase in the complexity and instability of agricultural and forestry graduates’employment ideas.Under the social background of stable employment,it is imperative to strengthen employed ideological education for agricultural and forestry college graduates to enhance students’initiative for employment.Under the guidance of employed ideological education,agricultural and forestry college graduates can scientifically plan their own employment paths with employment in high quality.Regarding to it,this article analyzes the problems in the employment ideological education of agricultural and forestry college graduates under the current situation,and proposes some solutions to effectively improve the employment quality of agricultural and forestry college graduates.展开更多
The influence of the network environment on the education of political beliefs of college students in China cannot be ignored.Taking Northwest A&F University as an example,starting from the current situation of st...The influence of the network environment on the education of political beliefs of college students in China cannot be ignored.Taking Northwest A&F University as an example,starting from the current situation of students'political belief education in agricultural and forestry colleges and universities,the impact of network environment on the education of political beliefs of students in agricultural and forestry colleges and universities was analyzed,and the implementation path of improving political belief education in the network environment was explored,in order to provide a reference for improving the effectiveness of ideological and political education of students in agricultural and forestry colleges and universities.展开更多
The moral quality of students in agricultural and forestry colleges and universities in the new period has a positive mainstream tendency,but at the same time there are some unavoidable problems. The instrumentalizati...The moral quality of students in agricultural and forestry colleges and universities in the new period has a positive mainstream tendency,but at the same time there are some unavoidable problems. The instrumentalization of traditional moral education mode,mechanical preaching and the characteristics of knowledge education are the important reasons for the emergence of problems. The agricultural and forestry colleges and universities must realize the transformation and innovation of moral education mode,reshape the main position of moral education of college students,rebuild the core value of moral education which pays close attention to the growth of individual life,and reconstruct the way of realization of moral education in colleges and universities.展开更多
Local agricultural colleges and universities undertake the important task of training rural revitalization talents suitable for regional characteristics.Only by mastering students'satisfaction with teaching manage...Local agricultural colleges and universities undertake the important task of training rural revitalization talents suitable for regional characteristics.Only by mastering students'satisfaction with teaching management can we find the problems existing in teaching management.Taking Tianjin Agricultural University as an example,this paper analyzes the undergraduates'satisfaction with teaching management by questionnaire and SPSS24.0.The results show that undergraduates can actively and actively participate in undergraduate teaching management,but their satisfaction is not high.There are significant differences in teaching evaluation management satisfaction among students of different majors and grades.It is suggested to improve the level of teaching management from the aspects of guiding and cultivating a new concept of management and education,establishing and perfecting a scientific and rigorous teaching management system,strengthening the information-based construction of teaching management and strengthening personnel training.展开更多
In the new era of implementing the rural revitalization strategy,it is necessary and indispensable to review and sort out the rural survey of the Agricultural College of University of Nanking and think about its benef...In the new era of implementing the rural revitalization strategy,it is necessary and indispensable to review and sort out the rural survey of the Agricultural College of University of Nanking and think about its beneficial enlightenment.展开更多
Curriculum construction is the key factor in determining the quality of education.The innovation and entrepreneurship course clusters have effectively upgraded entrepreneurship courses in terms of talent cultivation,r...Curriculum construction is the key factor in determining the quality of education.The innovation and entrepreneurship course clusters have effectively upgraded entrepreneurship courses in terms of talent cultivation,resource integration,and educational practice.In response to the existing problems and difficulties in the construction of entrepreneurship course clusters in agricultural and forestry universities,suggestions and measures are proposed from macro-,meso-,and micro-level perspectives to reach a consensus on entrepreneurship education,construct interdisciplinary course clusters,and improve the quality and effect of education implementation.This provides a reference for agricultural and forestry universities to construct high-quality entrepreneurship course clusters.展开更多
Current entrepreneurship education and practices in colleges and universities of China against the background of new countryside construction were analyzed,and compared with foreign practices.SWOT analysis was adopted...Current entrepreneurship education and practices in colleges and universities of China against the background of new countryside construction were analyzed,and compared with foreign practices.SWOT analysis was adopted to further elaborate current entrepreneurship education and practices in agricultural and forestry colleges and universities of China.Driven by education courses and practices,a sound course and practice system was established by considering characteristics and specialties of agricultural and forestry colleges and universities,which was significant for undergraduates from agricultural and forestry colleges and universities who want to start their own business,and also for the construction of new socialist countryside.展开更多
This paper first studies the main factors affecting the reputation of colleges and universities,and then uses the analytic hierarchy process to analyze the discipline reputation of colleges and universities from stude...This paper first studies the main factors affecting the reputation of colleges and universities,and then uses the analytic hierarchy process to analyze the discipline reputation of colleges and universities from student scale,quality of teaching,school site,and achievements in scientific research. Finally,this paper makes the following recommendations: strengthening specialty construction in agricultural colleges and universities; establishing the competitiveness assessment system for colleges and universities based on discipline competitiveness; scientifically choosing the suitable discipline when students choose colleges and universities and discipline; consolidating the basic position of undergraduate teaching; improving the teaching level and teaching ability of young teachers; creating a good academic research atmosphere based on agriculture.展开更多
To find out graduates' repayment awareness of student loan,we conducted a questionnaire survey for those graduates who applied for student loan in Zhongkai University of Agriculture and Engineering.The survey has ...To find out graduates' repayment awareness of student loan,we conducted a questionnaire survey for those graduates who applied for student loan in Zhongkai University of Agriculture and Engineering.The survey has following results.First,the national student loan plays an important role in assisting poor students in finishing their study.Second,graduates value social function of personal credit.Third,trustworthiness education activities carried out by colleges and universities are effective.Fourth,economic income is a major factor of graduates repaying capital with interest.Fifth,bank's student loan management system is not perfect.Sixth,the national student loan system remains to be improved.In line with these results,we put forward five countermeasures and suggestions:strengthen the trustworthiness education of students;standardize the credit investigation management of students' personal credit;establish student information management mechanism;standardize banks' payment reminder administration behavior;and perfect national student loan system.展开更多
Both the students’ ideological and political work and the media work in agricultural colleges and universities are priorities of agricultural higher education in Tibet. The economic and social development situation i...Both the students’ ideological and political work and the media work in agricultural colleges and universities are priorities of agricultural higher education in Tibet. The economic and social development situation in Tibet,especially the modern agricultural development trend in Tibet,provides excellent development opportunities and challenges for both the students’ ideological and political work and the media work in Tibetan agricultural colleges and universities. On the whole,the students’ ideological and political work and the media work should not be treated with discrimination. Instead,they should be effectively integrated and coordinated,to form joint efforts,so as to create a bright spring for agricultural higher education of Tibet.展开更多
With the continuous expansion of postgraduate enrollment in China,the phenomenon of postgraduate tutors'experiencing dereliction of duties,morality and behavior in colleges and universities has become prominent in...With the continuous expansion of postgraduate enrollment in China,the phenomenon of postgraduate tutors'experiencing dereliction of duties,morality and behavior in colleges and universities has become prominent in recent years.It has repeatedly attracted widespread attention from the whole society,producing a negative impact on postgraduate education.Agricultural and forestry universities take root at the grassroots level,serve agriculture,rural areas and farmers,have simple and practical education characteristics,and have made positive adjustments to mutual assistance between teachers and students,teachers'self-examination and regulatory system.This article analyzes the reasons for the current unethical and dishonest behaviors of postgraduate tutors in colleges and universities from the perspective of postgraduate tutors,and puts forward the implementation mechanism of the morality-establishing and talent-cultivating responsibilities of postgraduate tutors in agricultural and forestry universities combined with the school-running characteristics and practical experience of agricultural and forestry universities,so as to provide a reference for the construction of postgraduate tutor teams in colleges and universities.展开更多
Agricultural colleges and universities shoulder the arduous task of cultivating talents for rural revitalization,in which ideological and political education is the key link in talent training.Ideological and politica...Agricultural colleges and universities shoulder the arduous task of cultivating talents for rural revitalization,in which ideological and political education is the key link in talent training.Ideological and political education helps cultivate reliable talents for rural revitalization,stimulate the endogenous power of rural revitalization,and realize direct and indirect promotion of rural revitalization.However,there are still many issues in ideological and political education in terms of educational concept,educational content,and educational model.Hence,it is necessary to strengthen the role of ideological and political education in promoting rural revitalization by clarifying the goals and concepts of ideological and political education in agricultural colleges and universities,strengthening the cultivation of students’awareness of rural revitalization services,and innovating ideological and political education models.展开更多
For us, after long-term practice and development, Chinese characters are not only the heavyweight carrier in the inheritance and development of Chinese culture in the new era, but also the primary embodiment of the cu...For us, after long-term practice and development, Chinese characters are not only the heavyweight carrier in the inheritance and development of Chinese culture in the new era, but also the primary embodiment of the cultural confidence of the Chinese nation in the new era. This characteristic makes the standardization and standardization of Chinese characters become an important part of the construction of socialist culture with Chinese characteristics in the new era. Therefore, this paper will take the Chinese characters, the important carrier of Chinese national culture as the basis, try to explore how higher agriculture and forestry colleges and universities in the process of language work will carry forward culture and inheritance truly implement, make the students in the process of language work become both have professional knowledge and rich language ability of enhanced talents, so as to carry forward the Chinese excellent traditional culture has more promotion.展开更多
In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, medi...In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, mediocre expertise, lack of practical ability and lack of communication skills in the process of searching job. It exposes the flaws of agricultural universities and colleges in training objectives of marketing talents, curriculum setting, features, teachers and their quality. The marketing education should serve the marketing practice needs, and the training mode and training way of marketing talents in agricultural universities and colleges need to be urgently reformed and improved. To satisfy the needs of enterprises, it is necessary to establish modern educational thought of marketing and training philosophy of application-based marketing talents; position the majors to highlight the characteristics of agricultural universities and colleges, cultivate all-around, application-based, inter-disciplinary marketing talents and explore new ways to cultivate agricultural marketing talents.展开更多
文摘In order to investigate the curriculum design for postgraduate English in Agriculture and Forestry Colleges, this papermakes great attempts to probe into the target needs and learning needs of English in SDAU. Both quantitative and qualitative re-search methods were employed in the survey. The final conclusion of this study is that the current English curriculum design forpostgraduate in SDAU can not satisfy the needs of students and workplace completely. On the basis of such major findings and re-sults, this paper makes attempts to develop an English curriculum design and implementing model for postgraduate English teach-ing in SDAU, hoping to offer implications on curriculum design of postgraduate English in Agriculture and Forestry Colleges and of-fer suggestions on personalized teaching reform of postgraduate English.
基金Supported by Teaching Project of Tibet Agricultural and Animal Husbandry College in 2017 "Construction of Entrepreneurship Courses in Tibetan Agriculture and Forestry Colleges"
文摘Both the state and the Tibet Autonomous Region always care about and attach great importance to the construction of entrepreneurship courses and enterprise education of college students.In the context of mass entrepreneurship and innovation,the entrepreneurship courses of Tibetan agriculture and forestry colleges and universities undertake the unique historical mission.As the important guarantee for cultivating entrepreneurship and innovative talents of Tibetan agriculture and forestry disciplines,the entrepreneurship courses of Tibetan agriculture and forestry colleges and universities have unique and important theoretical and realistic significance.Through the overall survey and analysis of the construction of entrepreneurship courses in Tibetan agriculture and forestry colleges and universities,this paper made clear problems and obstacles in the construction of entrepreneurship courses in Tibetan agriculture and forestry colleges and universities,and came up with scientific,reasonable,and feasible recommendations,to provide support for long-term mechanism construction of entrepreneurship courses in Tibetan agriculture and forestry colleges and universities and even other areas.
基金Supported by Humanities and Social Sciences Project of Northwest A&F University in 2016(2016RWYB09)Higher Education Scientific Research Project of the Shaanxi Higher Education Society in 2017(XGH17038)
文摘" Four matters of confidence" are the core and ideal foundation of socialist construction. Taking Northwest A&F University as an example,this paper analyzes and explores the cultivation path of " four matters of confidence" around the education problem of " four matters of confidence" of agricultural and forestry college students,in order to improve the value identity and belief of " four matters of confidence" among college students of agriculture and forestry.
基金An analysis of the work path of graduate students staying in cities under the background of urban transformation(DSGB2020109)Daqing City Philosophy and Social Science Planning Research Project+2 种基金The construction and practice of the"four in one"collaborative education model of school-enterprise under the background of transformation——Taking Heilongjiang Bayi Agricultural University as an example of animal science and animal medicine(SJGY20170445)Heilongjiang Province Higher Education Teaching Reform ProjectResearch on the incentive mechanism for innovation and entrepreneurship of animal husbandry and veterinary professionals from the perspective of demand analysis(GBB1317082),a key subject of the 13th Five-Year Plan for Education Science in Heilongjiang Province.
文摘With the continuous development of social economy,the employed competition of college graduates is becoming more and more fierce,especially for the graduates of agricultural and forestry colleges and universities.Based on the characteristic needs of the professional fields of colleges and universities,their employed directions are mainly concentrated in rural areas.The regional distribution of industrial products has led to an increase in the complexity and instability of agricultural and forestry graduates’employment ideas.Under the social background of stable employment,it is imperative to strengthen employed ideological education for agricultural and forestry college graduates to enhance students’initiative for employment.Under the guidance of employed ideological education,agricultural and forestry college graduates can scientifically plan their own employment paths with employment in high quality.Regarding to it,this article analyzes the problems in the employment ideological education of agricultural and forestry college graduates under the current situation,and proposes some solutions to effectively improve the employment quality of agricultural and forestry college graduates.
基金Social Science Planning Project of Shaanxi Province during the Thirteenth Five-Year Plan Period(SGH18H021)Excellent Project of Northwest A&F University for Students'Ideological and Political Education in 2018(2018JP003)Teaching Reform Project of Northwest A&F University in 2019(JY1903199).
文摘The influence of the network environment on the education of political beliefs of college students in China cannot be ignored.Taking Northwest A&F University as an example,starting from the current situation of students'political belief education in agricultural and forestry colleges and universities,the impact of network environment on the education of political beliefs of students in agricultural and forestry colleges and universities was analyzed,and the implementation path of improving political belief education in the network environment was explored,in order to provide a reference for improving the effectiveness of ideological and political education of students in agricultural and forestry colleges and universities.
基金Supported by Research Project on Teaching Reform of Northwest A&F University in 2017(JY1703149)
文摘The moral quality of students in agricultural and forestry colleges and universities in the new period has a positive mainstream tendency,but at the same time there are some unavoidable problems. The instrumentalization of traditional moral education mode,mechanical preaching and the characteristics of knowledge education are the important reasons for the emergence of problems. The agricultural and forestry colleges and universities must realize the transformation and innovation of moral education mode,reshape the main position of moral education of college students,rebuild the core value of moral education which pays close attention to the growth of individual life,and reconstruct the way of realization of moral education in colleges and universities.
基金Education and Teaching Research and Reform Project of Tianjin Agricultural University—"Survey and Research on Students'Satisfaction with Undergraduate Teaching Management in Tianjin Agricultural University"(2018-B-31)。
文摘Local agricultural colleges and universities undertake the important task of training rural revitalization talents suitable for regional characteristics.Only by mastering students'satisfaction with teaching management can we find the problems existing in teaching management.Taking Tianjin Agricultural University as an example,this paper analyzes the undergraduates'satisfaction with teaching management by questionnaire and SPSS24.0.The results show that undergraduates can actively and actively participate in undergraduate teaching management,but their satisfaction is not high.There are significant differences in teaching evaluation management satisfaction among students of different majors and grades.It is suggested to improve the level of teaching management from the aspects of guiding and cultivating a new concept of management and education,establishing and perfecting a scientific and rigorous teaching management system,strengthening the information-based construction of teaching management and strengthening personnel training.
基金General Project of National Social Science Foundation of China"Research on Rural Survey Activities of Colleges and Universities in the Republic of China"(17BZS084).
文摘In the new era of implementing the rural revitalization strategy,it is necessary and indispensable to review and sort out the rural survey of the Agricultural College of University of Nanking and think about its beneficial enlightenment.
基金the Ministry of Education’s Industry School Cooperation Collaborative Education Project“Research on the Innovation and Entrepreneurship Education Reform Model of Industry Education Integration and Collaborative Education in the Context of New Agricultural Sciences.”。
文摘Curriculum construction is the key factor in determining the quality of education.The innovation and entrepreneurship course clusters have effectively upgraded entrepreneurship courses in terms of talent cultivation,resource integration,and educational practice.In response to the existing problems and difficulties in the construction of entrepreneurship course clusters in agricultural and forestry universities,suggestions and measures are proposed from macro-,meso-,and micro-level perspectives to reach a consensus on entrepreneurship education,construct interdisciplinary course clusters,and improve the quality and effect of education implementation.This provides a reference for agricultural and forestry universities to construct high-quality entrepreneurship course clusters.
基金Sponsored by Youth Program of National Social Science Foundation(12CGL063)Youth Program of Humanities and Social Science Foundation of the Ministry of Education(13YJC790101)+2 种基金Basic Scientific Research Program of Central Universities(SWU1309392)Youth Program of Chongqing Social Science Planning(2012QNJJ011)2011 Key Projects of Chongqing Humanities and Social Science Key Research Center(Agricultural Education Development Research Center of Southwest University)
文摘Current entrepreneurship education and practices in colleges and universities of China against the background of new countryside construction were analyzed,and compared with foreign practices.SWOT analysis was adopted to further elaborate current entrepreneurship education and practices in agricultural and forestry colleges and universities of China.Driven by education courses and practices,a sound course and practice system was established by considering characteristics and specialties of agricultural and forestry colleges and universities,which was significant for undergraduates from agricultural and forestry colleges and universities who want to start their own business,and also for the construction of new socialist countryside.
文摘This paper first studies the main factors affecting the reputation of colleges and universities,and then uses the analytic hierarchy process to analyze the discipline reputation of colleges and universities from student scale,quality of teaching,school site,and achievements in scientific research. Finally,this paper makes the following recommendations: strengthening specialty construction in agricultural colleges and universities; establishing the competitiveness assessment system for colleges and universities based on discipline competitiveness; scientifically choosing the suitable discipline when students choose colleges and universities and discipline; consolidating the basic position of undergraduate teaching; improving the teaching level and teaching ability of young teachers; creating a good academic research atmosphere based on agriculture.
文摘To find out graduates' repayment awareness of student loan,we conducted a questionnaire survey for those graduates who applied for student loan in Zhongkai University of Agriculture and Engineering.The survey has following results.First,the national student loan plays an important role in assisting poor students in finishing their study.Second,graduates value social function of personal credit.Third,trustworthiness education activities carried out by colleges and universities are effective.Fourth,economic income is a major factor of graduates repaying capital with interest.Fifth,bank's student loan management system is not perfect.Sixth,the national student loan system remains to be improved.In line with these results,we put forward five countermeasures and suggestions:strengthen the trustworthiness education of students;standardize the credit investigation management of students' personal credit;establish student information management mechanism;standardize banks' payment reminder administration behavior;and perfect national student loan system.
文摘Both the students’ ideological and political work and the media work in agricultural colleges and universities are priorities of agricultural higher education in Tibet. The economic and social development situation in Tibet,especially the modern agricultural development trend in Tibet,provides excellent development opportunities and challenges for both the students’ ideological and political work and the media work in Tibetan agricultural colleges and universities. On the whole,the students’ ideological and political work and the media work should not be treated with discrimination. Instead,they should be effectively integrated and coordinated,to form joint efforts,so as to create a bright spring for agricultural higher education of Tibet.
文摘With the continuous expansion of postgraduate enrollment in China,the phenomenon of postgraduate tutors'experiencing dereliction of duties,morality and behavior in colleges and universities has become prominent in recent years.It has repeatedly attracted widespread attention from the whole society,producing a negative impact on postgraduate education.Agricultural and forestry universities take root at the grassroots level,serve agriculture,rural areas and farmers,have simple and practical education characteristics,and have made positive adjustments to mutual assistance between teachers and students,teachers'self-examination and regulatory system.This article analyzes the reasons for the current unethical and dishonest behaviors of postgraduate tutors in colleges and universities from the perspective of postgraduate tutors,and puts forward the implementation mechanism of the morality-establishing and talent-cultivating responsibilities of postgraduate tutors in agricultural and forestry universities combined with the school-running characteristics and practical experience of agricultural and forestry universities,so as to provide a reference for the construction of postgraduate tutor teams in colleges and universities.
基金Sichuan Provincial College Ideological and Political Theory Course Teacher Training Center(Grant Number:SZQ2021-2-026)2022 Teaching Reform Research Project by Sichuan University of Science&Engineering(Grant Number:JG-2241)。
文摘Agricultural colleges and universities shoulder the arduous task of cultivating talents for rural revitalization,in which ideological and political education is the key link in talent training.Ideological and political education helps cultivate reliable talents for rural revitalization,stimulate the endogenous power of rural revitalization,and realize direct and indirect promotion of rural revitalization.However,there are still many issues in ideological and political education in terms of educational concept,educational content,and educational model.Hence,it is necessary to strengthen the role of ideological and political education in promoting rural revitalization by clarifying the goals and concepts of ideological and political education in agricultural colleges and universities,strengthening the cultivation of students’awareness of rural revitalization services,and innovating ideological and political education models.
文摘For us, after long-term practice and development, Chinese characters are not only the heavyweight carrier in the inheritance and development of Chinese culture in the new era, but also the primary embodiment of the cultural confidence of the Chinese nation in the new era. This characteristic makes the standardization and standardization of Chinese characters become an important part of the construction of socialist culture with Chinese characteristics in the new era. Therefore, this paper will take the Chinese characters, the important carrier of Chinese national culture as the basis, try to explore how higher agriculture and forestry colleges and universities in the process of language work will carry forward culture and inheritance truly implement, make the students in the process of language work become both have professional knowledge and rich language ability of enhanced talents, so as to carry forward the Chinese excellent traditional culture has more promotion.
基金Supported by 2011 Teaching Reform Project in Zhongkai University of Agriculture and Engineering (G2110024)
文摘In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, mediocre expertise, lack of practical ability and lack of communication skills in the process of searching job. It exposes the flaws of agricultural universities and colleges in training objectives of marketing talents, curriculum setting, features, teachers and their quality. The marketing education should serve the marketing practice needs, and the training mode and training way of marketing talents in agricultural universities and colleges need to be urgently reformed and improved. To satisfy the needs of enterprises, it is necessary to establish modern educational thought of marketing and training philosophy of application-based marketing talents; position the majors to highlight the characteristics of agricultural universities and colleges, cultivate all-around, application-based, inter-disciplinary marketing talents and explore new ways to cultivate agricultural marketing talents.
