On the basis of analyzing chafactetistics of decorative painting, this paper analyzed problems in the teaching of decorative painting in the major of visual communication design, and proposed correspon.correspondin...On the basis of analyzing chafactetistics of decorative painting, this paper analyzed problems in the teaching of decorative painting in the major of visual communication design, and proposed correspon.corresponding strategies of adjusting teaching contents, changing the mode of teaching, and updating the teaching thought Moreover; all teachers are expected to adapt to the development of the times, enhance the cultivation of thdr own qualities besides the professions and also the trainkig of relevant design skills, imptove the teaching quality,atfange the teaching contents and divisions pfopedy as well as homewotk flexibly, and cultivate students5 abilities of applying decorative paintings into the visual communication design, so as to improve their cultural quality and aesthetic capacity.展开更多
The development of diversified industries has promoted the emergence of diversified majors,and visual communication is a new type of profession,and the course is also a new type of course,which requires students to ha...The development of diversified industries has promoted the emergence of diversified majors,and visual communication is a new type of profession,and the course is also a new type of course,which requires students to have better design thinking,and how to improve the design thinking of visual communication majors through daily learning.Based on this,this paper proposes a definition of visual communication and the relevance of design thinking.It proposes a strategy to enhance the design thinking ability of visual communication majors.展开更多
The Fundamentals of Visual Design are a foundational element of modern higher education in China.Given the context of socio-economic development,there is an increasing demand for visual design professionals.In the tea...The Fundamentals of Visual Design are a foundational element of modern higher education in China.Given the context of socio-economic development,there is an increasing demand for visual design professionals.In the teaching of basic visual design in universities,there is a need for substantial innovation and transformation in teaching concepts,methods,and models,as well as continuous optimization of instructional design.In practice,the comprehensive implementation of Self-Determination Theory(SDT)is crucial.By leveraging SDT,educators can stimulate students’intrinsic motivation and enhance the effectiveness of teaching.This paper focuses on the application of Self-Determination Theory in the foundational education of visual design in higher education institutions.First,it provides an overview of SDT,explaining its core concepts and fundamental principles.Then,it analyzes the current state of basic visual design education in Chinese universities,identifying existing problems and exploring the potential role of SDT in addressing these issues.Furthermore,it discusses how to integrate SDT into teaching design and practice to improve teaching outcomes and student motivation.The paper offers instructional guidance from the perspectives of fostering a sense of achievement and belonging,providing references and insights for future teaching efforts.Introducing Self-Determination Theory into the field of foundational visual design education in universities,the paper proposes corresponding instructional methods.This innovative approach,which combines theory and practice,helps to break traditional teaching models,stimulate students’interest and motivation in learning,and enhance teaching effectiveness.展开更多
With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compar...With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compared with the traditional advertising,digital advertising has more flexibility and has a variety of forms in its advertising creation according to product itself.In addition,visual communication design plays a critical role where it is an important way to improve digital advertising.Therefore,it is necessary to optimize visual communication design in order to improve the quality of digital advertising.In this way,this article carries out an in-depth research and analysis on the visual communication design of digital media in digital advertising and put forward some reasonable suggestions and measures,aiming to further promote the development of China's advertising media industry.展开更多
Wuchuan Piaose Art is a traditional folk cultural activity of the Han nationality in Wuchuan City,Guangdong Province.It is a comprehensive plastic art integrating drama,music,art,magic,acrobatics,and mechanics.Explori...Wuchuan Piaose Art is a traditional folk cultural activity of the Han nationality in Wuchuan City,Guangdong Province.It is a comprehensive plastic art integrating drama,music,art,magic,acrobatics,and mechanics.Exploring and recording the intangible cultural heritage of Wuchuan in an Internet+and computer-aided way is of great significance to the practice and historical research of Wuchuan.It provides a folklore material for the artistic creation of figure paintings,which is of pioneering significance.展开更多
The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode...The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode in modern city, the metro can not only relieve the ground traffi c pressure, but also represents the culture and value of the city, which is the essence of our life. Metro visual communication design of developed countries in the world is almost closely related to the origin of urban culture, then the metro culture with local specialties has been formed. Therefore, comparative research on the situation of metro visual communication design both can induce the integration and regeneration of urban metro visual communication design and urban culture of China, as well as the formation and development of the metro culture.展开更多
The visual communication design is mainly ~om the perspective of people, heard with the help of media technology to convey the information to the design form of object. Visual communication design on people＇s behavio...The visual communication design is mainly ~om the perspective of people, heard with the help of media technology to convey the information to the design form of object. Visual communication design on people＇s behavior and lifestyle has obvious effect, due to the widespread attention of people. The development of modem social economy and science and technology has changed the way of information extraction, requires designers must be under the influence of digital media technology with more diverse forms of design of visual communication design research. In this paper, on the basis of the brief analysis of the visual communication characteristics and under the influence of digital media design language features, and studies the influence of digital media under the trend of the development of visual communication design several opinions are put forward.展开更多
BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural ...BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.展开更多
This study analyzes and gives advice on the relevant folk culture of Lingnan from the perspective of digital protection and inheritance, through the implementation of multimedia interaction scenarios and interaction p...This study analyzes and gives advice on the relevant folk culture of Lingnan from the perspective of digital protection and inheritance, through the implementation of multimedia interaction scenarios and interaction processes, the historical and cultural implications of the Lingnan heritage, the stories of local folklore and the simulation interaction of the production process are realized. This paper proposes a visual and realistic concept of Lingnan culture, and uses the multimedia design method of image animation, audio and other multimedia design methods to sense the virtual reality design, aiming at the historical background, folk culture, craft culture, business culture and so on. The core is vividly communicated to the public. Bringing the Lingnan people a more immersive and authentic cultural experience.展开更多
Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,th...Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,the increasingly portability of the photographic equipment has become more and more independent,so photography has been integrated into all aspects of life.Food commercial photography emerges in this case,which is not only widely used in commercial areas including catering,but also has become an art of publicity using the characteristics of photography.In this paper,the food commercial photography is analyzed and studied from the application of light and colour,and the corresponding suggestions are given.展开更多
The paradigms of old media are replaced by new forms of creativity and delivery of content by those who strive to enhance innovative ways of communication and learning based on universally accepted guidelines. These u...The paradigms of old media are replaced by new forms of creativity and delivery of content by those who strive to enhance innovative ways of communication and learning based on universally accepted guidelines. These ubiquitous rules of design are what scholars in the field of call as the principles of design. Particularly when instructional effectiveness of a new message is under close lens, instructional designers unanimously accept and implement these design principles in the process of planning and designing products for consumers and/or learners With today＇s digital revolution and technological break-throughs, instructional designers need to keep seeking new forms of design, communication, and learning with various forms of instructional media and innovative, technology-rich design techniques. Given this educational milieu in an ever-growing digital world of learning and instruction, this paper will focus on eliciting some of these most innovative and outstanding instructional design （ID） products and evaluate their effectiveness in learning and teaching environments based on an army of ID principles generally accepted by the scholars of the field.展开更多
This paper explores the design,implementation,and evaluation of the Integrated English 3 blended course,which integrates online learning through massive open online courses(MOOCs)and face-to-face classroom instruction...This paper explores the design,implementation,and evaluation of the Integrated English 3 blended course,which integrates online learning through massive open online courses(MOOCs)and face-to-face classroom instruction.Guided by the production-oriented approach,the course aims to improve students’language proficiency and intercultural communication skills.It employs a variety of teaching methods,including online self-study,task-based learning,and collaborative group work,to foster student engagement and promote language output.The study highlights key elements of course construction,such as the use of MOOCs,the design of smart classrooms,and the development of a comprehensive assessment system that combines formative and summative evaluations.The results suggest that the blended teaching model enhances students’language skills while promoting critical thinking and cultural awareness.The course also emphasizes the importance of developing digital literacy among both students and teachers to effectively utilize online resources.展开更多
In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitatin...In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitating crosscultural exchanges.Despite the profound impact of these developments,the prevailing translation pedagogy remains predominantly focused on the enhancement of linguistic translation skills,with noticeable neglect of the imperative to cultivate students’competencies in multimodal translation.Based on the distinctive characteristics and challenges that multimodal translation presents in the context of new media,this study delves into the formulation of educational objectives and curriculum design for the training of multimodal translators.The intent is to propose a framework that can guide the preparation of translators who are adept and equipped to navigate the complexities and demands of the contemporary age.展开更多
Speaking competence is one of the basic skills of language acquisition.The teaching of speaking skill has been attached great importance to in College English education in China.For decades,people have made efforts to...Speaking competence is one of the basic skills of language acquisition.The teaching of speaking skill has been attached great importance to in College English education in China.For decades,people have made efforts to improve the classroom teaching effects through various means,one of which is that of communicative approach.This paper attempts to explore the design of a spoken English lesson through a case study in the light of communicative theory,thus providing an alternative to the conventional spoken English course teaching method.展开更多
基金Sponsored by Teaching Reform Project of Jiangxi Normal University(JXSDJG1746)
文摘On the basis of analyzing chafactetistics of decorative painting, this paper analyzed problems in the teaching of decorative painting in the major of visual communication design, and proposed correspon.corresponding strategies of adjusting teaching contents, changing the mode of teaching, and updating the teaching thought Moreover; all teachers are expected to adapt to the development of the times, enhance the cultivation of thdr own qualities besides the professions and also the trainkig of relevant design skills, imptove the teaching quality,atfange the teaching contents and divisions pfopedy as well as homewotk flexibly, and cultivate students5 abilities of applying decorative paintings into the visual communication design, so as to improve their cultural quality and aesthetic capacity.
文摘The development of diversified industries has promoted the emergence of diversified majors,and visual communication is a new type of profession,and the course is also a new type of course,which requires students to have better design thinking,and how to improve the design thinking of visual communication majors through daily learning.Based on this,this paper proposes a definition of visual communication and the relevance of design thinking.It proposes a strategy to enhance the design thinking ability of visual communication majors.
文摘The Fundamentals of Visual Design are a foundational element of modern higher education in China.Given the context of socio-economic development,there is an increasing demand for visual design professionals.In the teaching of basic visual design in universities,there is a need for substantial innovation and transformation in teaching concepts,methods,and models,as well as continuous optimization of instructional design.In practice,the comprehensive implementation of Self-Determination Theory(SDT)is crucial.By leveraging SDT,educators can stimulate students’intrinsic motivation and enhance the effectiveness of teaching.This paper focuses on the application of Self-Determination Theory in the foundational education of visual design in higher education institutions.First,it provides an overview of SDT,explaining its core concepts and fundamental principles.Then,it analyzes the current state of basic visual design education in Chinese universities,identifying existing problems and exploring the potential role of SDT in addressing these issues.Furthermore,it discusses how to integrate SDT into teaching design and practice to improve teaching outcomes and student motivation.The paper offers instructional guidance from the perspectives of fostering a sense of achievement and belonging,providing references and insights for future teaching efforts.Introducing Self-Determination Theory into the field of foundational visual design education in universities,the paper proposes corresponding instructional methods.This innovative approach,which combines theory and practice,helps to break traditional teaching models,stimulate students’interest and motivation in learning,and enhance teaching effectiveness.
基金Project in the “3th Five-Year Plan”for the Development of Philosophy and Social Sciences in Guangzhou(Number:2020GZGJ211).
文摘With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compared with the traditional advertising,digital advertising has more flexibility and has a variety of forms in its advertising creation according to product itself.In addition,visual communication design plays a critical role where it is an important way to improve digital advertising.Therefore,it is necessary to optimize visual communication design in order to improve the quality of digital advertising.In this way,this article carries out an in-depth research and analysis on the visual communication design of digital media in digital advertising and put forward some reasonable suggestions and measures,aiming to further promote the development of China's advertising media industry.
文摘Wuchuan Piaose Art is a traditional folk cultural activity of the Han nationality in Wuchuan City,Guangdong Province.It is a comprehensive plastic art integrating drama,music,art,magic,acrobatics,and mechanics.Exploring and recording the intangible cultural heritage of Wuchuan in an Internet+and computer-aided way is of great significance to the practice and historical research of Wuchuan.It provides a folklore material for the artistic creation of figure paintings,which is of pioneering significance.
文摘The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode in modern city, the metro can not only relieve the ground traffi c pressure, but also represents the culture and value of the city, which is the essence of our life. Metro visual communication design of developed countries in the world is almost closely related to the origin of urban culture, then the metro culture with local specialties has been formed. Therefore, comparative research on the situation of metro visual communication design both can induce the integration and regeneration of urban metro visual communication design and urban culture of China, as well as the formation and development of the metro culture.
文摘The visual communication design is mainly ~om the perspective of people, heard with the help of media technology to convey the information to the design form of object. Visual communication design on people＇s behavior and lifestyle has obvious effect, due to the widespread attention of people. The development of modem social economy and science and technology has changed the way of information extraction, requires designers must be under the influence of digital media technology with more diverse forms of design of visual communication design research. In this paper, on the basis of the brief analysis of the visual communication characteristics and under the influence of digital media design language features, and studies the influence of digital media under the trend of the development of visual communication design several opinions are put forward.
文摘BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.
文摘This study analyzes and gives advice on the relevant folk culture of Lingnan from the perspective of digital protection and inheritance, through the implementation of multimedia interaction scenarios and interaction processes, the historical and cultural implications of the Lingnan heritage, the stories of local folklore and the simulation interaction of the production process are realized. This paper proposes a visual and realistic concept of Lingnan culture, and uses the multimedia design method of image animation, audio and other multimedia design methods to sense the virtual reality design, aiming at the historical background, folk culture, craft culture, business culture and so on. The core is vividly communicated to the public. Bringing the Lingnan people a more immersive and authentic cultural experience.
文摘Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,the increasingly portability of the photographic equipment has become more and more independent,so photography has been integrated into all aspects of life.Food commercial photography emerges in this case,which is not only widely used in commercial areas including catering,but also has become an art of publicity using the characteristics of photography.In this paper,the food commercial photography is analyzed and studied from the application of light and colour,and the corresponding suggestions are given.
文摘The paradigms of old media are replaced by new forms of creativity and delivery of content by those who strive to enhance innovative ways of communication and learning based on universally accepted guidelines. These ubiquitous rules of design are what scholars in the field of call as the principles of design. Particularly when instructional effectiveness of a new message is under close lens, instructional designers unanimously accept and implement these design principles in the process of planning and designing products for consumers and/or learners With today＇s digital revolution and technological break-throughs, instructional designers need to keep seeking new forms of design, communication, and learning with various forms of instructional media and innovative, technology-rich design techniques. Given this educational milieu in an ever-growing digital world of learning and instruction, this paper will focus on eliciting some of these most innovative and outstanding instructional design （ID） products and evaluate their effectiveness in learning and teaching environments based on an army of ID principles generally accepted by the scholars of the field.
基金Guangdong Ocean University Undergraduate Teaching Quality and Teaching Reform Project“Integrated English 3 Blended Online and Offline Course”(PX-112024042)Guangdong Ocean University Research Initiation Project(060302162402)。
文摘This paper explores the design,implementation,and evaluation of the Integrated English 3 blended course,which integrates online learning through massive open online courses(MOOCs)and face-to-face classroom instruction.Guided by the production-oriented approach,the course aims to improve students’language proficiency and intercultural communication skills.It employs a variety of teaching methods,including online self-study,task-based learning,and collaborative group work,to foster student engagement and promote language output.The study highlights key elements of course construction,such as the use of MOOCs,the design of smart classrooms,and the development of a comprehensive assessment system that combines formative and summative evaluations.The results suggest that the blended teaching model enhances students’language skills while promoting critical thinking and cultural awareness.The course also emphasizes the importance of developing digital literacy among both students and teachers to effectively utilize online resources.
基金2020 Chongqing Municipal Education Planning Project“Research on the Cultivation of Multimodal Translation Talent in the Digital Age”(2020-GX-278)Chongqing Higher Education Teaching Reform Research Project“Research on the Cultivation Model of Compound Application-Oriented Foreign Language Talent Based on the Integration of Classrooms One,Two,and Three Under the Background of the New Liberal Arts”(233177)。
文摘In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitating crosscultural exchanges.Despite the profound impact of these developments,the prevailing translation pedagogy remains predominantly focused on the enhancement of linguistic translation skills,with noticeable neglect of the imperative to cultivate students’competencies in multimodal translation.Based on the distinctive characteristics and challenges that multimodal translation presents in the context of new media,this study delves into the formulation of educational objectives and curriculum design for the training of multimodal translators.The intent is to propose a framework that can guide the preparation of translators who are adept and equipped to navigate the complexities and demands of the contemporary age.
文摘Speaking competence is one of the basic skills of language acquisition.The teaching of speaking skill has been attached great importance to in College English education in China.For decades,people have made efforts to improve the classroom teaching effects through various means,one of which is that of communicative approach.This paper attempts to explore the design of a spoken English lesson through a case study in the light of communicative theory,thus providing an alternative to the conventional spoken English course teaching method.
