In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant drivi...In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing.展开更多
This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections t...This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.展开更多
Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, an...Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.展开更多
Rural tourism,as an important component of tourism and leisure,has witnessed a rapid growth in recent years and gradually become an outstanding point in tourism industry.Questionnaire survey was carried out among unde...Rural tourism,as an important component of tourism and leisure,has witnessed a rapid growth in recent years and gradually become an outstanding point in tourism industry.Questionnaire survey was carried out among undergraduates in the Nanjing Agricultural University by applying multi-stage random sampling,on the basis of which undergraduates' perception of travelling,tourism inclination,motivation and ways of travelling were analyzed.Characteristics of undergraduate tourism market were summarized,and corresponding suggestions were given to broaden the rural tourism market of undergraduates.展开更多
The development status of rural resident tourism market is introduced in this study,and its potential influencing factors are analyzed.With coastal areas as the study case,the future development trend of rural residen...The development status of rural resident tourism market is introduced in this study,and its potential influencing factors are analyzed.With coastal areas as the study case,the future development trend of rural resident tourism market in China is predicted from the aspects of market scale,consumption pattern,tourism level and tourism season,moreover,countermeasures are put forward for the healthy and sustainable development of rural resident tourism market.展开更多
With the rapid increase in farmers' income and the rapid development of tourism,the tourism demand of farmers is increasingly growing,but the development of tourism market for farmers has not been given much atten...With the rapid increase in farmers' income and the rapid development of tourism,the tourism demand of farmers is increasingly growing,but the development of tourism market for farmers has not been given much attention. This paper summarized the overall situation of development of the farmer tourism,analyzed the consumption characteristics and supply characteristics of the farmer tourism in depth,and discussed the development potential of the farmer tourism. On the basis of discussion and analysis,it came up with recommendations including attaching greater importance to the farmer tourism market,developing marketable products,changing the traditional concept of consumption and enhancing tourism promotion activities,in the hope that both the government and enterprises pay more attention to the farmer tourism market.展开更多
On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tour...On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tourism of urban and rural residents. The tourism difference between outer suburban and inner suburban farmers is mainly manifested in organizational ways,travel distance,travel destination,and amount of consumption. Nationality difference is mainly shown in selection of means of transportation,length of travel time,and amount of consumption.展开更多
This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand func...This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.展开更多
With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hote...With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hotels, travel agencies, transportations and destinations. This application brings in new tendency which pushes the marketing distribution more timely and practically. The below statement takes the instance of tourism in Gansu and analyzes the requisite elements in adopting IT in tourism sector. It subsequently concludes that information technology application in tourism absolutely plays an essential role in promoting the quality of service and efficiency.展开更多
To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic fea...To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.展开更多
This paper provided full and accurate material for Taibai Mountain eco-tourism and forecasted its potential market through investigating on the visitors of Taibai Mountain Nature Reserve and the surrounding forest par...This paper provided full and accurate material for Taibai Mountain eco-tourism and forecasted its potential market through investigating on the visitors of Taibai Mountain Nature Reserve and the surrounding forest parks eco-tourism tourist.By using Excel and mapping method,this study described the sample characteristics and tourist behavior.In addition,this paper also carried on descriptive statistics factorial analysis by using SPSS statistics software,analyzed the potential market according to tourists' characteristics of Taibai Mountain.The survey results showed that visitors of Taibai Mountain Nature Reserve mainly were middle-income young people,and the majority of tourists were with higher education.With the purpose of enjoying the scenery and relaxing,tourists were interested in natural ecological landscape of Taibai Mountain Nature Reserve.Tourists mainly came from Shaanxi Province and preferred to day trip,the travel route was single.There were a small number of tourists travelling for business,conference and medical treatment in Taibai Mountain Nature Reserve.According to the analysis,related countermeasures were given in this paper as the following:① Promoting activities should be focused on the big or medium cities in Shaanxi Province,such as Xi'an,Xianyang,Baoji,etc..Meanwhile,various means should be adopted to expand its influence and raise awareness around the provincial cities for attracting tourists.② Strengthening the infrastructure construction and improving comprehensive tourist reception capacity with the pursuit of the diversity of tourism resources,and create a good environment for the tourism market;③ Focusing on tourism product development;④ Protecting the ecological resources and developing ecotourism.展开更多
Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis ...Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai's tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai's tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.展开更多
With the continuous improvement of material life,the tourism market is hot,this paper on traditional handicrafts and brand tourism as an entry point for in-depth analysis,as we all know,Miao silver jewellery is famous...With the continuous improvement of material life,the tourism market is hot,this paper on traditional handicrafts and brand tourism as an entry point for in-depth analysis,as we all know,Miao silver jewellery is famous at home and abroad,but the lack of branding has become a pain in the neck for its continued survival and development in the new era of innovation.The construction of the brand has become a necessary way for the Miao silver jewellery to continue to survive and develop in the new era.However,due to the limitations of the resources and conditions of the Miao silver jewellery producers and operators,they cannot form a brand image quickly and effectively in a short period of time by their own strength alone.In addition,the production and operation of Miao silver jewellery is not only the operation of products,but also the operation of culture and tourism,so it is a fast and effective strategy for the construction of the Miao silver jewellery brand by combining the study of the tourism culture and the operation of the production and by combining the different producers.展开更多
With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,...With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.展开更多
College students have become important tourist market segments,and they are of great development potential.On the basis of survey to college students from ten universities in Guangzhou University City,their tourism co...College students have become important tourist market segments,and they are of great development potential.On the basis of survey to college students from ten universities in Guangzhou University City,their tourism consumption behaviors were discussed.Finally,some relevant recommendations to service quality improvement of tourism enterprises and development of college students market were proposed.展开更多
文摘In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing.
基金Sponsored by Social Science Project of Inner Mongolia Autonomous Region(2016NDB026)Natural Science Foundation of Inner Mongolia(2015MS0406)Startup Program for High-Level Talents of Inner Mongolia University(20500-5165138)
文摘This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.
基金Sponsored by 2015 Research Program of Huanggang Normal University2015 Think Tank Construction Program of Huanggang Normal University+1 种基金Key Program of the Dabie Mountains Tourism Economy and Cultural Research CenterKey Research Base of Hubei Provincial Humanities and Social Sciences(2014000903)
文摘Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.
文摘Rural tourism,as an important component of tourism and leisure,has witnessed a rapid growth in recent years and gradually become an outstanding point in tourism industry.Questionnaire survey was carried out among undergraduates in the Nanjing Agricultural University by applying multi-stage random sampling,on the basis of which undergraduates' perception of travelling,tourism inclination,motivation and ways of travelling were analyzed.Characteristics of undergraduate tourism market were summarized,and corresponding suggestions were given to broaden the rural tourism market of undergraduates.
文摘The development status of rural resident tourism market is introduced in this study,and its potential influencing factors are analyzed.With coastal areas as the study case,the future development trend of rural resident tourism market in China is predicted from the aspects of market scale,consumption pattern,tourism level and tourism season,moreover,countermeasures are put forward for the healthy and sustainable development of rural resident tourism market.
基金Supported by Scientific Research Foundation of Liaoning Provincial Department of Education(2016FRPY02)
文摘With the rapid increase in farmers' income and the rapid development of tourism,the tourism demand of farmers is increasingly growing,but the development of tourism market for farmers has not been given much attention. This paper summarized the overall situation of development of the farmer tourism,analyzed the consumption characteristics and supply characteristics of the farmer tourism in depth,and discussed the development potential of the farmer tourism. On the basis of discussion and analysis,it came up with recommendations including attaching greater importance to the farmer tourism market,developing marketable products,changing the traditional concept of consumption and enhancing tourism promotion activities,in the hope that both the government and enterprises pay more attention to the farmer tourism market.
基金Supported by Project of National Natural Science Foundation (41161025)the Twelfth Five-Year Plan Project for Science of Education of Jilin Province (GH11043)
文摘On the basis of comparison of urban and rural areas,distance and nationality,this paper analyzes characteristics of farmer tourism market in Yanbian Korean Autonomous Prefecture. There is a distinct difference in tourism of urban and rural residents. The tourism difference between outer suburban and inner suburban farmers is mainly manifested in organizational ways,travel distance,travel destination,and amount of consumption. Nationality difference is mainly shown in selection of means of transportation,length of travel time,and amount of consumption.
基金Under the auspices of National Natural Science Foundation of China (No 40571059)
文摘This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.
文摘With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hotels, travel agencies, transportations and destinations. This application brings in new tendency which pushes the marketing distribution more timely and practically. The below statement takes the instance of tourism in Gansu and analyzes the requisite elements in adopting IT in tourism sector. It subsequently concludes that information technology application in tourism absolutely plays an essential role in promoting the quality of service and efficiency.
文摘To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.
文摘This paper provided full and accurate material for Taibai Mountain eco-tourism and forecasted its potential market through investigating on the visitors of Taibai Mountain Nature Reserve and the surrounding forest parks eco-tourism tourist.By using Excel and mapping method,this study described the sample characteristics and tourist behavior.In addition,this paper also carried on descriptive statistics factorial analysis by using SPSS statistics software,analyzed the potential market according to tourists' characteristics of Taibai Mountain.The survey results showed that visitors of Taibai Mountain Nature Reserve mainly were middle-income young people,and the majority of tourists were with higher education.With the purpose of enjoying the scenery and relaxing,tourists were interested in natural ecological landscape of Taibai Mountain Nature Reserve.Tourists mainly came from Shaanxi Province and preferred to day trip,the travel route was single.There were a small number of tourists travelling for business,conference and medical treatment in Taibai Mountain Nature Reserve.According to the analysis,related countermeasures were given in this paper as the following:① Promoting activities should be focused on the big or medium cities in Shaanxi Province,such as Xi'an,Xianyang,Baoji,etc..Meanwhile,various means should be adopted to expand its influence and raise awareness around the provincial cities for attracting tourists.② Strengthening the infrastructure construction and improving comprehensive tourist reception capacity with the pursuit of the diversity of tourism resources,and create a good environment for the tourism market;③ Focusing on tourism product development;④ Protecting the ecological resources and developing ecotourism.
文摘Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai's tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai's tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.
文摘With the continuous improvement of material life,the tourism market is hot,this paper on traditional handicrafts and brand tourism as an entry point for in-depth analysis,as we all know,Miao silver jewellery is famous at home and abroad,but the lack of branding has become a pain in the neck for its continued survival and development in the new era of innovation.The construction of the brand has become a necessary way for the Miao silver jewellery to continue to survive and develop in the new era.However,due to the limitations of the resources and conditions of the Miao silver jewellery producers and operators,they cannot form a brand image quickly and effectively in a short period of time by their own strength alone.In addition,the production and operation of Miao silver jewellery is not only the operation of products,but also the operation of culture and tourism,so it is a fast and effective strategy for the construction of the Miao silver jewellery brand by combining the study of the tourism culture and the operation of the production and by combining the different producers.
基金Supported by the Planning Project of Eleventh Five-year Plan of Philosophy Social Science of Sichuan Province(SC10B078)the Humanities and Social Scientific Topic of Sichuan Education Department(LY09-42)
文摘With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.
文摘College students have become important tourist market segments,and they are of great development potential.On the basis of survey to college students from ten universities in Guangzhou University City,their tourism consumption behaviors were discussed.Finally,some relevant recommendations to service quality improvement of tourism enterprises and development of college students market were proposed.
